Tag Archives: Transition

7 steps to help you prepare for a marketing cloud/email service provider transition

Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly. Jose Cebrian on May 9, 2017   When making a move to a new provider of cloud or email services, the … Continue reading 7 steps to help you prepare for a marketing cloud/email service provider transition

How to Build Offline Boards – Agile Transition (Part 3)

by Stefan Wolpers Follow @StefanWSeptember 29, 2016 TL;DR: On the Benefits of Offline Boards Offline boards lift a team’s level of collaboration significantly. They are great information radiators for stakeholders, and they massively benefit from the psychology of getting haptic. Learn the best practices of getting started with your own offline boards in this third … Continue reading How to Build Offline Boards – Agile Transition (Part 3)

Product Backlog Refinement — Agile Transition (Part 2)

By Stefan Wolpers, 09 September 2016 Product Backlog Refinement—TL;DR How to kick off your agile transition part 1 Where to start when kicking-off an agile transition? Usually, tools and processes are smallest the common denominator among all participants, as they are at the core of the grand scheme of agile things. It is a rare occasion … Continue reading Product Backlog Refinement — Agile Transition (Part 2)

How to Kick-off Your Agile Transition (Part 1)

Agile Transition—TL;DR A hands-on, practical guide on how to kick-off an agile transition: Embrace the agile mindset and scale your engineering and product organization to harvest your organization’s full potential.   The Big Picture of an Agile Transition at a Fast-Growing Startup Similar to all other journeys, transitioning to agile software development with Scrum starts … Continue reading How to Kick-off Your Agile Transition (Part 1)

How to Transition From a Lead-Based to an Account-Based Everything Approach

by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach