John Hawthorne — September 13, 2017 — September 13, 2017 Unfortunately, owning an ecommerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do … Continue reading Need More eCommerce Traffic? Follow These Steps
Karen Repoli — September 6, 2017 Follow @karenrepoli — September 6, 2017 Free-Photos / Pixabay Are Your Blogs Optimized for Social Media? Let’s get back to something super simple. Our task right now is to make sure it’s easy to share our updated (and new) content via social media. When we talked about images, I … Continue reading Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic
Kevin Page — September 7, 2017 Follow @krpage91 — September 7, 2017 We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting … Continue reading Traffic vs. Conversion Rate: What Should I Focus on First?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Sawaram Suthar — August 7, 2017 Follow @sawarams — August 7, 2017 If you own, run, or manage a website, it must be your deepest desire – to make your website go viral. Going viral is the best thing that can happen to a website. Huge amounts of traffic come in, thereby pushing conversions; free … Continue reading How to Handle Viral Traffic on Your Website
Roman Kniahynyckyj — August 1, 2017 Follow @kniahynyckyj — August 1, 2017 jonbonsilver / Pixabay Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing … Continue reading 7 Ways Your Website Is Driving Traffic Away
How Retailers Captured Traffic On Amazon Prime Day by Kathy Menis , Columnist, July 31, 2017 While Amazon is counting its money from its third annual Amazon Prime Day — the e-commerce giant’s midsummer event generated an estimated $1 billion in sales, its biggest single day ever — other U.S. retailers didn’t simply watch from … Continue reading How Retailers Captured Traffic On Amazon Prime Day
By EmilyReiffer July 19th, 2017 It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted … Continue reading How To Keep Track Of Your Pay Per Call Traffic
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
