Tag Archives: tracking

Does Tracking Lead To Hacking? Study Scores Email Practice

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice →

Need To Double Your Efficiency? Try Using Time Tracking Software For a Change

Business Effectiveness

Rafi Chowdhury — February 28, 2018 Follow @_rafichowdhury — February 28, 2018 I always hear a lot of people saying the same phrase over-and-over that, “I’m too busy” or “I don’t have time to do anything else.” This happens because of not being able to properly calculate the time you spend on each project. As … Continue reading Need To Double Your Efficiency? Try Using Time Tracking Software For a Change →

AdWords Event Tracking Made Easy: How to Track Custom Conversions

Google Advertisement

Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions →

Tracking the ROI of organic search for B2B

B2B Success

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. Janet Driscoll Miller on February 16, 2018 I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never … Continue reading Tracking the ROI of organic search for B2B →

SEO Metrics You Should Be Tracking But Probably Aren’t

SEO Metrics

SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t →

4 Important Things to Know About AdWords Parallel Tracking

Google Advertisement

Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking →

Brand Awareness Tracking: Measure Your Marketing Efforts

Branding Lessons

By Victoria Klochkova January 10th, 2018 According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to … Continue reading Brand Awareness Tracking: Measure Your Marketing Efforts →

The Value of Anonymous Visitor Tracking for Personalization

Personalization

Yaniv Navot — January 7, 2018 Follow @Yaniv_Navot — January 7, 2018 The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the messaging can be to match the specific needs and … Continue reading The Value of Anonymous Visitor Tracking for Personalization →

Sell Smarter on eBay: The Metrics You Need to Be Tracking

Sales Techniques

Michael Ugino — November 16, 2017 — November 16, 2017 eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information … Continue reading Sell Smarter on eBay: The Metrics You Need to Be Tracking →

Tracking the Accelerated Mobile Pages (AMP) Project

Google AMP

Adoption of Google-led AMP rising quickly AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a … Continue reading Tracking the Accelerated Mobile Pages (AMP) Project →