How To Create And Manage A Sales Funnel Or Pipeline

The Sales Funnel or Sales Pipeline as some refer to it is one of the most effective means of gaining the trust of and selling to potential clients or sales leads. A sales funnel or pipeline is simply a series of emails set up to be delivered at preset intervals. All of the emails pertain to a niche subject and they are written in such a way so as to slowly build a relationship between the seller and the potential buyer. As the individual who subscribed to the sales pipeline slowly moves through it, they should find it beneficial and it should advance their interests. So, what exactly does it take to set up a sales funnel for your company or website?

Required Tools. A handful of items will be required for you to get your sales funnel operational and generating profit. The one required tool for this venture is an autoresponder service. An autoresponder is simply a piece of software that resided on a mail server that holds, tracks an sends your sales funnel emails out in an organized fashion to all of your pipeline subscribers on preset post-subscription intervals. This means that regardless of when they subscribe, they will receive the same series of emails that all other subscribers see but on their own schedule. Personalized scheduling such as this is required for a sales pipeline. The only other tool needed to set up a sales funnel is a place to advertise. This can either be your own website or an article directory.

The Proper Pace. Emails should be scheduled at a pace that is comfortable for the subscriber. One of the main problems for any person researching a subject is information overload. A sales pipeline allows a subscriber to be fed information slowly and at a pace that they can digest.

One common thing that laymen do when learning about a new subject is gather all available information and attempt to absorb it all at once. This is a common error that can be avoided with a sales pipeline. The proper pace of a sales pipeline is something that is different for every niche. Once you create one, it is highly suggested that you subscribe to it yourself several times in a row to make sure that everything runs smoothly and that it is released at a comfortable pace with respect to your field of interest.

Add Value. If subscribers are going to stay subscribed to your sales funnel for the entire series, value will be key. Value can and should be added to it at absolutely every opportunity possible. Value comes in the form of highly relevant and useful information and free products or services that assist your subscriber in the pursuit of their interests. The more value you add to your sales pipeline, the easier it will be to monetize. Affiliate products or services can be used to monetize you funnel if you are not adding products of your own.

Be Honest. When making product or service recommendations to your sales pipeline, make sure that these are products or services that you have personally used and can attest to or ones that are highly reputed in your niche. The last thing the creator or a sales funnel would want to do is add something to their series that does not work or only adds false value. A good reputation is very important and it must be maintained throughout the series.
Just Get Started. Researching how a sales funnel is to be set up and executed can be a long and arduous process. The important thing, however, is that you just get started. Sales pipelines can and often are changed and improved continuously. As products and services are updated, outdated, changed or enhanced, the sales funnel would be updated accordingly so as to maintain a high level of value and effectiveness.

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