Sahail Ashraf — July 3, 2018 — July 3, 2018 Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not … Continue reading The Importance of Social Media Performance Tracking
Excel Outranks Email As B2B Tracking Tool: Study by Ray Schultz , May 24, 2018 Email plays a small role in B2B attribution — only 34% report marketing results from their email platform, compared with 52% that perform manual reporting with Excel spreadsheets, according to the 2018 Marketing Measurement & Attribution Survey Report by DemandGen, … Continue reading Excel Outranks Email As B2B Tracking Tool: Study
By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors by Laurie Sullivan @lauriesullivan, April 26, 2018 Google began working on the European Union’s General Data Protection Regulation (GDPR) compliance more than 18 months ago. “It’s really important, and we care about getting it right,” Sundar Pichai, chief executive officer at Google, said during … Continue reading GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors
Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018 Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions
Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice
Rafi Chowdhury — February 28, 2018 Follow @_rafichowdhury — February 28, 2018 I always hear a lot of people saying the same phrase over-and-over that, “I’m too busy” or “I don’t have time to do anything else.” This happens because of not being able to properly calculate the time you spend on each project. As … Continue reading Need To Double Your Efficiency? Try Using Time Tracking Software For a Change
