Alexa Rees — May 18, 2017 — May 18, 2017 Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour … Continue reading Why Goal Tracking Matters
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Jacob Baadsgaard — March 23, 2017 Follow @jakebaadsgaard— March 23, 2017 Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunching numbers, but the fact of the matter is, setting up and … Continue reading Conversion Tracking: Are You Driving Blind? [Infographic]
Emma Weir — March 2, 2017 — March 2, 2017 Think back to the last marketing email you received – can you remember what caught your attention first? Understanding how eye tracking works can help you to improve the content and overall effectiveness of your email marketing campaigns. Companies can spend thousands of pounds investigating … Continue reading Using Eye Tracking Research for Email Marketing
Hannah Taylor — December 21, 2016 — December 21, 2016 I recently ran into dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to … Continue reading Virtual Pageviews Vs. Event Tracking
Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too)
by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer. Blaise Lucey on October 13, 2016 I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted … Continue reading Tracking the confusing reality of the cross-social experience
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search. Lydia Jorden on October 10, 2016 The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time … Continue reading Local SEO now has an organic ROI tracking method
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. Jeff Baum on October 3, 2016 Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize … Continue reading Why call tracking helps improve PPC lead generation account performance
