Tag Archives: tracking

Beyond call tracking: Measuring sentiment for marketing success

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success →

Parallel tracking goes live for Google Ads display campaigns May 1

Google Advertisement

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1 →

Top 6 Perks of Call Tracking

Sales Techniques

Brian Shivraj — April 1, 2019 — April 1, 2019 The history of telemarketing has given us a lot of information about marketing techniques and insights into consumers preferences. It also created a movement of ‘do not call lists’ and 100’s of free trips going unclaimed. We have also learned the value of a cold … Continue reading Top 6 Perks of Call Tracking →

Tracking Success in Digital Transformation

Digital Transformation

Dave Sutton — March 16, 2019 — March 16, 2019 There are a few things in marketing that tend to remain constant—one of them is the need to measure success and, where possible, find ways to duplicate it. But with so many marketing automation platforms out there, teams can feel both overwhelmed and under-informed on … Continue reading Tracking Success in Digital Transformation →

The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

Affiliate Marketing

Eyal Katz — February 15, 2019 Follow @eyalk100 — February 15, 2019 Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways, and several other … Continue reading The 7 Most Trusted Affiliate Tracking Software Solutions for 2019 →

Cross-domain analytics tracking: Why you may not need it

Analytics

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it →

How to Use Event Tracking to Significantly Improve Your Website

Website Tools

Stuart Clark — December 11, 2018 Follow @stuseo — December 11, 2018 Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns … Continue reading How to Use Event Tracking to Significantly Improve Your Website →

Unlock multi-touch attribution with CRM campaign tracking

Marketing Campaigns

If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. Heather Cooan on November 16, 2018 Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. … Continue reading Unlock multi-touch attribution with CRM campaign tracking →

The 10 Most Important Questions to Ask Call Tracking Vendors

Delivery Services

Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors →

The Future of ATS: Where are Applicant Tracking Systems Headed?

Job Search

Jeanette Maister — August 23, 2018 Follow @jeanettemaister — August 23, 2018 geralt / Pixabay To many people, applicant tracking systems (ATS) may seem out-of-date, but the reality is they’re a piece of technology that has open opportunities for improvement and innovation. Like a computer with multiple USB plug-in spots, applicant tracking systems are designed … Continue reading The Future of ATS: Where are Applicant Tracking Systems Headed? →