by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always. Tim Peterson on July 22, 2016 Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, … Continue reading Hulu has joined this list of major platforms that ignore Do Not Track requests
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
by Stuart Holmes March 12, 2016March 12, 2016 Best practices in web design never stand still. The fundamentals may stay the same – great functionality, compelling layout and engaging content – but as the internet evolves and user expectations change, so must our approach to developing websites. Since the uptake of mobile technology, clients are … Continue reading Web Design Best Practices: Stay on Track and Realise the Client’s Vision
by Warren Knight March 8, 2016 Follow @warrenknightMarch 8, 2016 Using tools associated to each social network helps you automate and market your business in a more effective and time sensitive way. Just a couple of weeks ago I shared a few tools that help you manage your Twitter activity and for this week, I … Continue reading Tech Tuesday: 7 Pinterest Tools to Fast Track You to Sales Success
by Eric Hammis March 3, 2016 Follow @360InteractiveMarch 3, 2016 Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate … Continue reading What Are Conversions & Why You Should Track Them?
By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Ciaran Blumenfeld January 14, 2016 Follow @momfluentialJanuary 14, 2016 Your competitors wishes you wouldn’t take their hashtags, or yours too seriously. Why would they want you to catch on? Hashtags contains a goldmine of information. But you have to track tags to unlock the Hashtag Secrets. So go ahead, nod, and be sure to … Continue reading 7 Reasons Why Your Competitors Wish You Wouldn’t Track Hashtags in 2016
