Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. Ryan Shelley on May 31, 2017 How do you know if what you are doing is … Continue reading How to track conversions like a pro
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
Darleen DeRosa — April 14, 2017 Follow @onpoint_llc— April 14, 2017 As a training manager, you are already your company’s biggest champion of learning and development. You’re well aware of the value leadership training brings to your company. But convincing your executive team to renew your training budget—much less increase it—can be a tough sell. … Continue reading Want to Get Your Training Budget Approved? Track These 3 Metrics
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Tim Peterson on March 22, 2017 Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many … Continue reading How to track Facebook’s ratio of ads to organic posts in your desktop news feed
By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
Mike Rosenberg — January 30, 2017 Follow @mikerosenberg— January 30, 2017 Joining a band is not one of my resolutions this year. Why? Because I can’t sing, nor do I play the guitar or any other instrument. So it’s not a realistic goal and I’d likely be doomed from the start. Deconstructing Your Goals Can … Continue reading Still on Track with Your New Year’s Resolutions?
Blogging is hard, but don’t throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course. Timothy Carter on October 31, 2016 Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. … Continue reading Here’s why bloggers give up (and how you can stay on track)
by Blaise Lucey Follow @blaiselucey00September 19, 2016 Video marketing. It’s kind of a big deal now. Brands are creating video content for paid social ads, YouTube channels, and placements with third parties. They’re building in-house studios, hiring influencers, and even using drones for cool angles. But what is the ROI of all these video marketing … Continue reading How You Can Use Bitly to Track Video Marketing ROI
by Amanda SingletonAugust 23, 2016 For most businesses, their websites are the lifeblood of their inbound marketing efforts and sales enablement tactics. A website that is attractive, informative, and usable pulls in visitors to learn more about your product or service, then keeps them coming back, even after converting them into customers. Whether a business … Continue reading Website Redesign Projects: Key Metrics to Track from Day 1
