Roman KniahynyckyjSeptember 13, 2015 When it comes to tracking your website performance, not all metrics are created equal. Instead of going nuts reviewing every single metric at your fingertips, you can keep a keen eye on your website’s ongoing performance with these five key performance indicators (KPIs). Your goal is to look for improvement month … Continue reading What Metrics Should I Track to Report on Website Performance?
By Adrienne Erin August 31st, 2015 It’s this simple: If you don’t keep track of your competitors, you’re going to lose market share to them. It’s important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. One way to do that is to learn about … Continue reading Track And Learn From Your Competitor’s Content
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Jamie TeasdaleJuly 28, 2015 Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social … Continue reading Keep Track of Your Social Media Progress
Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Ruby RusineJuly 18, 2015 Someone I know who is new to social media and has been tasked to manage and monitor Facebook among other social media platforms asked me this: How do you track Facebook Conversations?” Here’s my +1400-word reply because there are different ways to do this. I have listed nine ways to track … Continue reading How To Track Facebook Conversations for Companies
Isaac LeungJune 23, 2015 As an industry, we are seeing more and more variation in the formats required for any one piece of advertising. For videos, there are the different encodes needed for HD and SD broadcasts, for the various online video platforms, and for social networks. For print and digital, there are a plethora … Continue reading How To Keep Track Of Assets
Elizabeth KennickJune 23, 2015 As everyone involved in the infamous launch of Healthcare.gov knows, you can deliver your project on time only to have it crash on takeoff. And as everyone involved in a large project knows, tough constraints (deadline, budget, regulations) require project tradeoffs that can lead to unforeseen difficulties or failure after delivery. … Continue reading Using A Pre-Mortem To Keep Your Project On Track
William YatesJune 7, 2015 Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands … Continue reading Web Design: The Fast Track to Optimizing User Experience and Visibility
Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
