Tag Archives: Tools

The dark side of virtual try-on tools: Safeguarding biometric data

Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches. Alicia Arnold on May 8, 2024   The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely … Continue reading The dark side of virtual try-on tools: Safeguarding biometric data

14,106 martech tools reveal 3 trends you should master

What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024   The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master

HubSpot’s April 2024 updates: More AI tools, refined service features and more

The latest updates will help you transform business operations with AI-assisted workflows and big service updates. Tyler Samani-Sprunk on May 3, 2024   The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases … Continue reading HubSpot’s April 2024 updates: More AI tools, refined service features and more

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. Constantine von Hoffman on April 23, 2024   Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and … Continue reading Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Google testing tools to provide more personalized shopping experiences

The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences

Google is doubling down on generative AI healthcare, with a batch of new tools

March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools

3 low-cost tools for data-driven marketing: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTechBot on March 18, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading 3 low-cost tools for data-driven marketing: Best of the MarTechBot