Tag Archives: Tools

A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations →

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment

Ad Blockers

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment →

73% of marketers now using generative AI tools

AI Tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content. Constantine von Hoffman on May 8, 2023 Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, … Continue reading 73% of marketers now using generative AI tools →

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

Streaming Platforms

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ →

9 tools to get your inbox under control

Productivity Techniques

By Jeremy Caplan April 24, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Inboxes refill relentlessly. Many of us spend more than 10 hours a week on email. Read on for ways to make your inbox a … Continue reading 9 tools to get your inbox under control →

Marketers need a unified platform, not more standalone tools

Marketing Platforms

Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools →

Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake

Career Evolution

By Chris Stokel-Walker March 31, 2023 The magnitude 7.8 earthquake that hit Turkey and Syria in early February killed tens of thousands of people and left a trail of destruction in its wake. A massive cleanup operation is still underway in both countries. Meanwhile, one Turkish-based tech business has offered its support to … Continue reading Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake →

PPC Automation Layering: How to Embrace Effective Tools and Solutions

PPC Advertisement

PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023 After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions →

Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience

Customer Experience

Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience →

Resources and Tools for Remote Workers Coming Out of Retirement

Remote Work Environment

Resources and Tools for Remote Workers Coming Out of Retirement John Boitnott / 15 Mar 2023 The COVID pandemic pushed millions of baby boomers into retirement. However, in an ironic twist, the pandemic also accelerated the rise of remote technology that’s now drawing baby boomers out of retirement to fill gaps in the American … Continue reading Resources and Tools for Remote Workers Coming Out of Retirement →