Tag Archives: tool.

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool

The Best Tool in a Small Business Owner’s Tool Box (That Everyone Can Use)

Kara Perez — November 28, 2018 — November 28, 2018 RobinHiggins / Pixabay After several years of freelancing, of hosting events, of starting my own business and having it support me, I’ve learned a lot about the best tools and tricks to doing your own thing. While having a VA, or accounting software, or a … Continue reading The Best Tool in a Small Business Owner’s Tool Box (That Everyone Can Use)

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018   Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2018 Many websites are being penalized for violating Google’s link scheme guidelines, according to Sean Hakes, CEO at Altitude Agency. So he has been talking with the folks at Alexa.com, an Amazon subsidiary focused … Continue reading Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows

Google Home Turns Into Search, Discovery Tool For Coachella Music Festival

Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan  @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival

Google’s Header Bidding-Like Tool Becomes Available To All

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All