Tag Archives: tool.

Do you need a marketing attribution and predictive analytics tool?

Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success. Pamela Parker on December 17, 2021 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how … Continue reading Do you need a marketing attribution and predictive analytics tool?

Does your marketing team need a customer journey analytics tool?

measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?

How to Reduce Time-to-Hire Using a Recruitment Tool

Stacy Lee November 2, 2021 Recruitment is an inherently challenging process that requires attention to detail, a methodic approach, and consistency. Yet, the COVID-19 crisis has made hiring even harder as recruiters have to navigate the Great Resignation and lack of high-quality candidates. According to the Manpower Group Survey (2021), seven in ten companies have … Continue reading How to Reduce Time-to-Hire Using a Recruitment Tool

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan  @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

How to Use Your PPC Campaigns as a Prospecting Tool for SEO

Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Plus, the difference between B2C and B2B marketing Henry Powderly on February 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief