Joshua MarchMarch 26, 2015 Even 30 seconds is too long for today’s in-the-moment, always-engaged customer to wait, spelling trouble for the future of customer service through traditional channels like email and phone. The world is in the middle of the biggest shift in personal computing; the transition from desktop computers to smartphones and tablets requires … Continue reading The Impact of Social on Today’s Traditional Contact Center
Kris SpisakJanuary 30, 2015 The meaning of a successful website has evolved over the years. Today, it means having well-written code, an appealing visual experience, and content that truly connects with its intended audience. Being present is not enough to build a powerful online presence; therefore, businesses of every size need to make sure their … Continue reading Today’s Essential Web Strategy: The Total Integration Of Development, Design, And Content
BusinessVibesJanuary 13, 2015 There are many great businesses you can start that are focused on helping others. But, perhaps the greatest gift is the gift of self-reliance. Survivalist companies are springing up everywhere. If you’ve ever wondered whether this is the niche for you, here’s how to tell. You Know A Lot About Survival How … Continue reading Small Businesses for Today’s World: Helping People Prepare With a Survivalist Startup
Chris BeckJanuary 2, 2015 Societies around the world have idolized all things fast centuries before we developed a modern concept of it. The first-ever ancient Olympic Games in 776 BC featured a sprinting competition to honor Zeus, the king of the gods. Now we are constantly trying to revolutionize fast with the ultimate goal of … Continue reading What is Key in Today’s Era of Fast Creative Collaboration?
Brent Carnduff December 20, 2014 Does everyone remember these? Once upon a time, Phone books, particularly the yellow pages, were the way consumers searched for, and found, local businesses. Today, even those industries that have historically been the most “yellow page” dependent, are moving online. White Pages = NOT Optimized for Search As a … Continue reading SEO is Today’s Yellow Pages
Mars Dorian December 10, 2014 When I started blogging, I wrote whatever came to mind, dropping F-bombs and S-grenades as if I was a cursing armory with an unlimited supply of ammo. I was clueless about how clueless I was. Like an RPG game character, I leveled up in experience over the years and … Continue reading Shut Up or Speak Your Mind? The Struggle in Today’s Hyper-Sensitive World
Kirk Kerr November 22, 2014 Successful entrepreneurs frequently toe the line between learning from their predecessors and trying to be cutting edge and innovative. A quote from the late Steve Jobs sums this dilemma up nicely “Innovation distinguishes between a leader and a follower.” While Jobs’ successes are many, and the history of Apple … Continue reading Inspiring Entrepreneurs Provide Lessons for Today’s Startups
Though I often jokingly say, “Nothing new has changed in sales in the last 500 years,” I recognize that, in fact, things have changed. The way you measure your sales organization and track stages in the sales process needs to adapt to how customers make buying decisions today. I recently received a great question from … Continue reading If You Want Today’s Customers, Change Your Old Sales Process
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
