Tag Archives: Today

Stop Being a Micromanager Today

Rick Goodman — October 29, 2018 Follow @DrRickGoodman — October 29, 2018 There’s a question I like to ask young leaders: What kind of person do you enjoy working for? In other words, who’s your ideal boss? You might be surprised at how often I get the same answer. “Someone who’s not a micromanager,” people … Continue reading Stop Being a Micromanager Today →

Looking to Increase Social Sharing at Your Company? Do These 4 Things Today

Social Media Engagement

Todd Kunsman — August 3, 2018 Follow @OhSoFreshMusic — August 3, 2018 With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well. This means … Continue reading Looking to Increase Social Sharing at Your Company? Do These 4 Things Today →

5 A/B Tests You Can Start Running Today

A/B Testing Process

VerticalResponse — May 11, 2018 Follow @VR4SmallBiz — May 11, 2018 rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order … Continue reading 5 A/B Tests You Can Start Running Today →

6 Easy Email Marketing Metrics You Can Use Today

Email Marketing Metrics

VerticalResponse — May 3, 2018 Follow @VR4SmallBiz — May 3, 2018 ribkhan / Pixabay When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. … Continue reading 6 Easy Email Marketing Metrics You Can Use Today →

Where software innovation is needed today: Martech

Innovation

While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. Rob Rasko on April 13, 2018 A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold … Continue reading Where software innovation is needed today: Martech →

Identifying and Developing Tomorrow’s Leaders, Today

Leadership Skills

Darleen DeRosa — April 6, 2018 Follow @onpoint_llc — April 6, 2018 Shutterstock Strong leaders have an enormous impact on the success of an organization. In fact, according to data from CEB Global, teams with enterprise leaders are 68% more innovative, 35% more engaged, 21% more adaptable, and have 20% better customer satisfaction than teams … Continue reading Identifying and Developing Tomorrow’s Leaders, Today →

How To Spend On Social Media Ads Today To Earn More In The Future

Social Media Advertisement

Ivan Ivanov — March 2, 2018 — March 2, 2018 Social media is often described as being “the face” of a company. Profiles on different networks are used to present a brand in all its glory and at rare occasions to get in touch with the customers directly. At this point in time, most digital … Continue reading How To Spend On Social Media Ads Today To Earn More In The Future →

3 Simple Ways to Start Generating More Traffic with Video Starting Today

Traffic Generation

Tabitha Jean Naylor — March 1, 2018 Follow @TabithaNaylor — March 1, 2018 Video marketing is the “it” tool for growing your brand. It’s become the first line of action of digital marketers, andsmall businesses that have taken control of their own marketing strategy. Video is engaging, it builds trust and provides value. What more … Continue reading 3 Simple Ways to Start Generating More Traffic with Video Starting Today →

How to build a better marketing strategy using new technologies available today

Marketing Strategy

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018 There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today →