Tag Archives: Today

Guide to picking an identity resolution platform

How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform →

11 Quick Google Ads Tips to Increase Sales Today

Google Advertisement

Nicole Blanckenberg — February 25, 2019 Follow @https://twitter.com/NicoleBlancken — February 25, 2019 Ready to turn your Google Ads campaigns into real money-earners? Sure you are! The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are … Continue reading 11 Quick Google Ads Tips to Increase Sales Today →

Research: A marketer’s guide to enterprise SEO platforms

SEO Tools

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019 Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms →

Last-Minute Google Ads Campaign Tips to Implement Today

Google Advertisement

Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today →

Stop Being a Micromanager Today

Management Skills

Rick Goodman — October 29, 2018 Follow @DrRickGoodman — October 29, 2018 There’s a question I like to ask young leaders: What kind of person do you enjoy working for? In other words, who’s your ideal boss? You might be surprised at how often I get the same answer. “Someone who’s not a micromanager,” people … Continue reading Stop Being a Micromanager Today →

Looking to Increase Social Sharing at Your Company? Do These 4 Things Today

Social Media Engagement

Todd Kunsman — August 3, 2018 Follow @OhSoFreshMusic — August 3, 2018 With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well. This means … Continue reading Looking to Increase Social Sharing at Your Company? Do These 4 Things Today →

5 A/B Tests You Can Start Running Today

A/B Testing Process

VerticalResponse — May 11, 2018 Follow @VR4SmallBiz — May 11, 2018 rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order … Continue reading 5 A/B Tests You Can Start Running Today →

6 Easy Email Marketing Metrics You Can Use Today

Email Marketing Metrics

VerticalResponse — May 3, 2018 Follow @VR4SmallBiz — May 3, 2018 ribkhan / Pixabay When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. … Continue reading 6 Easy Email Marketing Metrics You Can Use Today →

Where software innovation is needed today: Martech

Innovation

While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. Rob Rasko on April 13, 2018 A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold … Continue reading Where software innovation is needed today: Martech →

Identifying and Developing Tomorrow’s Leaders, Today

Leadership Skills

Darleen DeRosa — April 6, 2018 Follow @onpoint_llc — April 6, 2018 Shutterstock Strong leaders have an enormous impact on the success of an organization. In fact, according to data from CEB Global, teams with enterprise leaders are 68% more innovative, 35% more engaged, 21% more adaptable, and have 20% better customer satisfaction than teams … Continue reading Identifying and Developing Tomorrow’s Leaders, Today →