In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content. But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other … Continue reading Lead Generation Tips – Dealing with the Social Craziness
An Overview of Press Releases Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re used appropriately. When press releases net any of these “bonuses,” it can be tempting to increase the frequency of distribution. After all, if one press … Continue reading Press Release Tips: Best Practices To Help Your Website
Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures
You spent hours laboring over a blog post. You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You take a few seconds, jot down the first thing that comes to mind, and move on. Don’t do that. You’re … Continue reading 9 Tips for Writing an Effective Online Headline
Ask anyone in sales operations and they’ll nod in agreement that a high performance revenue machine requires a perfect process. Order of operations matters immensely, and those processes require the highest quality data possible to function at peak performance. Salesforce is a vessel, and a mighty useful one. The purpose of Salesforce is to contain … Continue reading 5 Data Quality Tips for Sales Excellence
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You … Continue reading 10 Customer Service Tips for Businesses Leveraging Social Media
If you and I are going to be as successful as possible in the competitive world of online marketing, we need to have a deep understanding of our buyers. We need to set up well-defined, detailed customer profiles. And we need regular feedback from our current customers and potential buyers. This feedback can be extremely … Continue reading Valuable Tips For More Successful Customer Surveys
Now that you have made the decision to implement a marketing automation platform (MAP), where do you go and how do you ensure success as you move forward? It may seem simple enough to, say, flip the switch and scream “It’s Alive”, but it’s not. Just having the technology is not enough to achieve the … Continue reading 5 Tips for Succeeding with Your Marketing Automation Implementation
Revenue generated through online sales could reach $370 billion by 2017 — up from $291 billion this year, per Forrester Research — but many top brands don’t have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize … Continue reading Your Daily Search Tips To Personalize Emails
In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers. … Continue reading 10 Awesome Content Marketing Tips For Small Business
