By Tony Popowski, Published October 6, 2014 So here it is! The second half of press release writing blog has arrived. The first was released earlier, and focuses more on the steps you should take before and while you write your press release. Instead, this is all about the tips I’ve found—both on my own … Continue reading 5 Tips Before You Send Your Press Release (Part 2 of 2)
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada. These businesses have achieved impressive … Continue reading 4 Email Marketing Tips From Successful Canadian Business Owners
Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines
When it comes to social media marketing, and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales! For that reason every post should have a clear purpose. Ask yourself, “What is the goal of this post?” and “How does it relate to my business goals?“. If you can’t … Continue reading 10 Facebook Marketing Tips for Business Owners and Entrepreneurs
Every small business owner needs to understand the importance of protecting their online reputations. A study from Bright Local found that nearly three quarters of customers trust online reviews. The same study found that over half of customers are more likely to purchase from a company with positive reviews. Unfortunately, online reviews are also a … Continue reading Tips For Dealing With Negative Online Reviews
I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic. Both held firmly to their beliefs, so what started as a casual discussion turned quickly into an argument. Here’s … Continue reading Direct Mail Tips that Still Work
Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page. Post a Relevant Article Once a Week It is so important for your business that you are seen as a … Continue reading 10 Top Tips to a Successful Facebook Business Page
It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about digital marketing and how you can use them to your advantage. Tip … Continue reading 24 Digital Marketing Tips, Tip #9 is Crucial!
Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work well for a big company with a big budget but for smaller businesses, a targeted approach is cost-effective and produces the desired results. The following … Continue reading Helpful Tips for Ramping Up Your PPC Campaign
By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results
