by Erik Krass November 21, 2015November 21, 2015 The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and … Continue reading Tips for Maximizing Link Building Outreach
by Joel Goldstein November 20, 2015 Follow @joelgoldsteinNovember 20, 2015 Black Friday, Small Business Saturday, Cyber Monday… are you ready for the business boom that comes every holiday season? Consumers tend to loosen the purse strings during this time of year, so if your business is prepared, you could see huge sales spikes in a … Continue reading Tips for Retail Success During the Holiday Season
by Victoria Heckstall November 19, 2015 Follow @wahmjourney91November 19, 2015 LinkedIn is a platform that you can utilize to succeed with your business. With 400 million users, you have ample room to hit your target audience and pick up a few new regular customers along the way. Marketing on LinkedIn is something people sadly skip … Continue reading 5 Tips for Using LinkedIn to Drive Traffic and Boost Sales
by Jessica Vionas November 19, 2015November 19, 2015 Redesigning your website can be daunting. But as the “virtual storefront” to your business, it is absolutely vital that your website stay fresh and relevant to your target market. I’ve gone through a couple of website redesigns in my past. (In case you were curious, my first … Continue reading 6 Tips for a Better Website Redesign Process
by Mickie E Kennedy November 18, 2015 Follow @ereleasesNovember 18, 2015 It is pretty much a given that people are visually wired. We respond to images much more than text. You need only look at Facebook data to see that posts with images usually have more views, more comments and more likes. The problem is … Continue reading 5 Tips on Creating and Using Infographics
by Jamie Nichol November 17, 2015 Follow @CultureIQNovember 17, 2015 If you’re a manager or human resources specialist, you know a strong workplace requires trust. So much so that a SHRM study found trust between employees and senior management to be the number-two contributor to job satisfaction. Trust leads to internal motivation, a sense of … Continue reading 7 Tips for Using Trust to Keep You and Your Employees Happy
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time
by Warren Knight November 17, 2015 Follow @warrenknightNovember 17, 2015 Whilst I know that Facebook isn’t my desired social network for driving engagement and sales, that doesn’t mean I will ignore ways in which YOU can improve your Facebook news feed and overall engagement. I have come across a great infographic from Robert Scoble who … Continue reading 7 Top Tips For Improving Your Facebook News Feed
by Dorien Morin-van Dam November 16, 2015November 16, 2015 Are You Uploading Videos Directly To Facebook Yet? Last week I had the honor to present at the Visual Social Media Conference, a virtual online social media conference. I was asked to present about Facebook Video Marketing. Why? Because I create and upload videos to Facebook! … Continue reading 5 Facebook Video Marketing Tips To Get You Started!
by Annaliese Henwood November 16, 2015 Follow @MktgInnovatorNovember 16, 2015 You have a blog or newsletter. You want to start an email marketing campaign but don’t want to waste your efforts or resources. When you start using email marketing for your blog or business, you need to stay on the right track from the very … Continue reading 7 Tips for Getting Started with Email Marketing on the Right Track
