by Jean Moncrieff Follow @eyejeanSeptember 17, 2016 I re-activated my Netflix account on the weekend, a rainy Saturday afternoon in London, and decided to give “Better Call Saul” another chance. It takes a show set just over a decade ago to remind one how much things have changed; mobile phones weren’t smart, social media didn’t … Continue reading 7 Tips to Revitalise Your Small Business Online Presence
by Judy Caroll Follow @JudyCaroll1September 16, 2016 It doesn’t matter where you learned your marketing tip from or how many you have on the list if you do not know the two of the most important rules in startup marketing: 1) A great product alone does not spell success; 2) No amount of marketing will … Continue reading Beat the Giants: Marketing Tips and Tricks for Startups
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016 For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. David Rekuc on September 13, 2016 Have you ever been frustrated by the lack of control you have over a Google … Continue reading 7 advanced tips for Google Shopping ads
by Laurie Sullivan, Staff Writer @lauriesullivan, September 12, 2016 Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital, a Harte Hanks company. Consumers use multiple devices, dividing their time between social networks, apps, search, and video. He says brands should expect an increasing amount of fragmentation … Continue reading 3Q Digital’s Rodnitzky: Search Tips On Fragmentation
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 12, 2016 The search for marketing and social media strategy tips can seem like you’re trying to find a giant needle in content haystack. To make your Monday a little easier, we’ve searched the latest trends to bring you these 5 quick suggestions from leading social media marketing superheroes so … Continue reading 5 Quick Social Marketing Tips From The Pros
by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips
