Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform. Kevin Lee on September 14, 2017 YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently in Google … Continue reading 7 killer ad tips for YouTube & video
Greetje den Holder — September 8, 2017 Follow @GdenHolder — September 8, 2017 Most entrepreneurs and marketers are continuously striving to increase sales. However, there are so many factors to take into account that can make sales drop or grow. Conversion rate optimization (CRO) focuses on most, if not all, of these factors, making it … Continue reading 29 Handy Tips for Amazing Conversion Rate Optimization (CRO)
Mattia Stevanato — September 8, 2017 — September 8, 2017 With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that … Continue reading Tips for Creative Mobile Ads on Facebook and Instagram
Mary Planding — September 8, 2017 — September 8, 2017 photoshopper24 / Pixabay With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners. Yet the variety of choices (also constantly changing), often leads to a sense of overwhelm and frustration … Continue reading Help Your Business Grow – 6 Tips to Effective Marketing Online
John Delia — September 7, 2017 — September 7, 2017 rawpixel / Pixabay A lifelong learner is one who takes the opportunity to learn through all kinds of situations whether they’re formal or informal learning circumstances. When you’re eager as well as hungry for knowledge, you’re more likely to excel in your chosen craft. It’s … Continue reading 4 Tips to Professional Development as a Business Owner
Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Maria Waida — September 6, 2017 — September 6, 2017 One of the biggest obstacles in sales is figuring out how to get past gatekeepers. We went ahead and gathered some foolproof ways to reach the decision maker of any company. Learn how to get in touch with almost anyone by using these key strategies. … Continue reading 6 Tips to Cut Straight to the Decision Maker
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017 At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships
Mikko Honkanen — August 31, 2017 Follow @MikkoHonkanen — August 31, 2017 snicky2290 / Pixabay The metaphor “bootstrapping” has been around for nearly 100 years. It’s the idea that you pull up your boots and use your own resources to get to where you need to be financially sound. It’s an often-used term in the … Continue reading Tips for Bootstrapping Your Business
Faye Ferris — August 30, 2017 — August 30, 2017 TeroVesalainen / Pixabay Business can be brutal because… well, that’s business! For every success you have in growing your market share, another business or other businesses will inevitably lose ground. Here are 10 quick and easy business tips to gain a competitive advantage over your … Continue reading 10 Ridiculously Simple Business Tips That Will Help You Beat Your Competition
