Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Anand SrinivasanApril 8, 2015 Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is … Continue reading How To Approach Your SEO Lead For The First Time
Megan IngenbrandtApril 7, 2015 The customers you’re looking for aren’t online 24/7. They have families, jobs, and other things to do. But if your customers aren’t online at a certain time of day, what’s the point of your ads running then? Fortunately, you can look at your campaign data to figure out when your ads … Continue reading Reach Customers At The Right Time With Dayparting
Natalie MeehanApril 3, 2015 Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations. You want to know what the public think of a potential … Continue reading Marketing: Save Time, Money, And Resources On Market Research
Business.comMarch 31, 2015 As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content. People sign up for your company’s emails for one reason: you have something they want. That something might be … Continue reading This Time It’s Personal: An Email Personalization Strategy Face-Off
Sean KimMarch 31, 2015 We were all lied to. Growing up, we were sold the dream of following the traditional career path of working 50-hour weeks to receive our stable paycheck. Get in the office early, stay late, and even come in on weekends — then maybe, just maybe we’ll get a raise one day. Hopefully, if … Continue reading 7 Steps to Stop Trading Time for Money
Brent PohlmanMarch 23, 2015 Here are some items I am playing over in my head. Maybe you have similar questions. I would be curious to know what people think about the following items in 2015: Mobile-Friendly Ranking – Seeing big results from making sure website is mobile friendly. Are you seeing the same thing? FourSquare … Continue reading Question Time – Seeing Results in 2015
Josh SeidesMarch 23, 2015 Imagine what you can do with 13 hours a week. On average, this is how much time we spend on email each week. Once engaged in the endless deluge of messages, it’s difficult for our brains to exercise the discipline and restraint to refrain from continually peering into our hopelessly inundated … Continue reading 6 Ways to Cut the Amount of Time You Spend On Email [Infographic]
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
