Ticketmaster knows it has a bot problem, but it wants Congress to fix it Billy Steele In November, millions of Taylor Swift fans logged on to Ticketmaster hoping to scoop up tickets to arguably the most-anticipated tour of 2023. When the time came, the site crashed, rendering verified users unable to purchase admission to … Continue reading Maggie Rogers thwarts ticket bots with in-person sales
YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket by Laurie Sullivan @lauriesullivan, December 22, 2022 YouTube will pay billions annually to secure rights to the NFL Sunday Ticket franchise. The subscription-based Sunday Ticket allows customers access to all Sunday afternoon games for out-of-market teams. Google’s video platform will license the residential rights … Continue reading YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying by Colin Kirkland , August 5, 2022 In a push to engage music fans and boost live events offerings, TikTok and Ticketmaster have partnered to launch a feature allowing TikTok users to search for live events and purchase tickets directly in the short-form video app. Eligible … Continue reading TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. Chris Wood on March 15, 2022 At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 (and registration is free). For marketers reaching sports fans, March Madness … Continue reading CTV’s ticket to March Madness advertising
Peter Daisyme December 8, 2021 Business success can be attributed to a wide range of factors, especially since each business defines ‘success’ differently. For example, although nonprofits need revenue to function, they usually define success in terms of making progress with their cause. Regardless of how you define success, your financials matter. Even when profitability … Continue reading Why Financial Reporting is the Golden Ticket to Success in Any Business
VerticalResponse — October 19, 2019 Follow @VR4SmallBiz Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, … Continue reading Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
Bob HutchinsMay 13, 2015 A large part of what my team does at BuzzPlant is research. Where are our target demographics going?What types of messages resonate?What gets engagement?What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, … Continue reading Is Influencer Marketing the Next Golden Ticket? [Infographic]
Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online. Tim Ash on March 20, 2015 Much has been written — and perfected — about e-commerce conversion optimization. But the tried and true methods that work for retailers of normal, everyday commodities don’t always apply to … Continue reading How To Increase Conversions On Big Ticket Items
