by Ari Gillam November 8, 2015November 8, 2015 Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out … Continue reading Ramp Up Your Email Click Through Rates with 4 Persuasion Principles
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
Vivienne EganOctober 31, 2015 Pyrotechnics stunt exhibition by “Giant Auto Rodéo”, Ciney, Belgium We are all aware that social media is critical within any sales or marketing campaign. Most of us have used these platforms in relation to promoting a new product, responding to customers or to gain valuable feedback in terms of an ongoing … Continue reading Taking Your PR Stunt to the Next Level Through Social Media
Melanie BenitezOctober 28, 2015 A brand’s primary purpose is to produce products and services that enriches the lives of their customers. If they don’t fulfill this purpose, then their target customers will look elsewhere to buy goods. Brands need to focus a lot of their time on interacting with customers to build strong relationships. If … Continue reading How To Promote Customer Engagement Through Social Media
Claire TrevienOctober 26, 2015 Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a few things that you might want to consider: What are you trying to achieve? There are numerous reasons to join social media: providing faster and better customer service, … Continue reading How to Grow Your Business Through Social Media
Margaret JacobyOctober 16, 2015 Charles Dickens must have been thinking of social media when he so eloquently said, “It was the best of times, it was the worst of times.” Without a doubt, social media levels the playing field for all businesses—large and small. It amplifies the “best of times” (and tools) for business growth … Continue reading Connect Your Way To Business Growth Through Social Media
BusinessVibesOctober 14, 2015 E-commerce shows no signs of abating, as studies show that the size of the online retail space in the United States is expected to grow from around 167 billion in 2010 to as much as 490 billion by 2018. One of the key advantages that online commerce offers is scale. Unlike traditional … Continue reading Tackling the Exponential Growth Rates from E-commerce Through Technology
Csaba ZajdoOctober 7, 2015 Email marketing is one of the most effective sources for lead nurturing and management. After all, 42 percent of companies name email as one of their most effective lead generation tools. On-site retargeting works by monitoring the behavior of your visitors in real-time on your site. When a visitor’s behavior indicates … Continue reading 7 Ways To Get More Email Subscribers Through On-site Retargeting
Josh HaynamOctober 4, 2015 Traditional commerce and e-commerce merged together a long time ago. In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up … Continue reading 5 Brands That Successfully Drove E-Commerce Sales Through Quizzes
Kris SpisakOctober 1, 2015 When it comes to energizing your ecommerce presence, there are many strategies open to you, but the one piece of the digital puzzle that cannot be overlooked is the power of social media—and this is even more true every year that goes by. A strong social media strategy does more than … Continue reading The Revolution of Ecommerce Through Social Media
