Tag Archives: Through

Digital Marketing: 5 Ways To Reach More Customers Through Social Media Channels

by Charles Crawford January 14, 2016 Follow @ChazCrawfordJanuary 14, 2016 When a new year arrives, it usually marks a turning point on our lives which calls for some new opportunities to knock on our doors. Although one’s future is not completely dependent on luck, having a sense of optimism may help in carrying out our … Continue reading Digital Marketing: 5 Ways To Reach More Customers Through Social Media Channels →

David and Goliath – Disruptive Growth Through Effective Online Marketing

Business Improvement

by Karl Feldman January 12, 2016January 12, 2016 We all have to start somewhere. Every day is an epic battle against the goliaths in your market for you and your team. Maybe you’re the little guy or gal who’ve cornered your market in a geographic region, and the giants have decided your pastures look attractive. … Continue reading David and Goliath – Disruptive Growth Through Effective Online Marketing →

5 Ways To Utilize Image-Based Content Through The Buying Cycle

Content Marketing

Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle →

Email Mistakes that Destroy Click Through Rates

Email Marketing

by Liesha Petrovich January 7, 2016 Follow @lieshapetrovichJanuary 7, 2016 The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell. Derek Halpern, from Social Triggers, says … Continue reading Email Mistakes that Destroy Click Through Rates →

How to Drive Sales Through Your Company Blog

Sales Techniques

by Laura Cole December 22, 2015December 22, 2015 When you create your company blog, there is always a clear emphasis on using this channel to educate readers and create an entry point into a relationship with consumers. This is the fundamental principle of thought leadership, where high quality content is used as a way of … Continue reading How to Drive Sales Through Your Company Blog →

SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday

Marketing Strategy

by Chris Boyles December 3, 2015December 3, 2015 SYBAW means Smart, Young and Bored At Work. It also means a huge opportunity for content marketers. I first heard about SYBAWs when chatting with a former Fast Company editor about the best times to publish content. In explaining why Tuesday and Wednesday were the sweet spot … Continue reading SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday →

3 Ways to Boost Your Brand Through Blogging

Blogging Ethics

by Kristen Patel December 1, 2015 Follow @kristinapatelDecember 1, 2015 We’ve said it before, but I’ll say it again: If you blog for your business, you will see results. It’s that simple. Whether you’ve just created your first product through Kickstarter or you’re a seasoned, Starbucks-sized brand, your blog can move the needle. And we’re not talking … Continue reading 3 Ways to Boost Your Brand Through Blogging →

Getting Your Business Through a Financial Crisis

Finacial Guide

by Robert Gloer November 12, 2015 Follow @IOUFinancialNovember 12, 2015 No matter how well you run your business, you are never immune to a potential financial crisis, either within your own company or in the general economy. That’s why it makes sense to plan for the worst as you hope for the best. Here are … Continue reading Getting Your Business Through a Financial Crisis →

Engaging Media on Twitter: Through Personal or Corporate Accounts?

Customer Engagement

by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts? →

How to Increase Leads Through Email Marketing

Lead Nurturing

by Joel Goldstein November 8, 2015 Follow @joelgoldsteinNovember 8, 2015 Has your business left email marketing in the dust to focus on social media and SEO efforts? Not so fast! In 2014, research showed that email is the most commonly used (and effective) way to generate leads. So, how do you use this valuable tool … Continue reading How to Increase Leads Through Email Marketing →