Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing
BusinessVibesSeptember 8, 2015 Managing people can be a difficult and multi headed beast. There is so much written on the topic, and sometimes it looks like good managers have a secret to success but the truth is that that there is no secret. Everything important on this topic can be summed up in a few … Continue reading How to Improve Staff Performance Through Better Staff Management
Dave BrockSeptember 7, 2015 I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve written about them before.) While … Continue reading “Herding Customers” Through Complex Buying Processes
Amanda ClarkAugust 28, 2015 If you are looking to establish online thought leadership—to portray yourself as a true authority within your field—then you need to be using LinkedIn. There’s no way around it: LinkedIn is the social platform of choice for professional movers and shakers, and it is the single best social tool for building … Continue reading Building Thought Leadership Through LinkedIn Pulse
Trisha WinterAugust 27, 2015 As a CMO, I am hunted. With over 1,800 marketing technologies vying for my business, I get a barrage of phone calls and emails from eager business development reps trying to get me to consider their offering. So how do I manage? I delete all emails from anyone I don’t know … Continue reading How to Break Through to the C-Suite
Tracie SherlockAugust 24, 2015 We all know how effective email marketing can be. It’s a personal, wide-reaching marketing method that has the potential to hugely increase traffic to your website and drive sales. However, the success of an email marketing campaign depends on a number of things. You need to create interesting and engaging messages … Continue reading Email Marketing Through the Seasons
Kyle WongAugust 20, 2015 “The Struggle is where greatness comes from.” – Ben Horowitz Startups are hard, but they’re especially hard when things don’t go as planned. And that’s not a distant possibility, no matter how strong of a product/market fit you have. It’s a foregone conclusion that something will go wrong at some point. … Continue reading Making It Through The Startup ‘Trough Of Sorrow’
Zhi YuanAugust 14, 2015 In the world of business-focused social media marketing, there is only one name worth mentioning: LinkedIn. It is by far the biggest and most popular social network by businesses and for businesses, and it’s growing larger every day. According to recent numbers, LinkedIn already has nearly 350 million users around the … Continue reading How To Build Your Business and Gain Thousands of Followers Through LinkedIn
Personal Branding BlogJuly 25, 2015 A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with … Continue reading Attract Website Visitors for Your Personal Brand Through Social Media
Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement
