by Joel Goldstein March 15, 2016 Follow @joelgoldsteinMarch 15, 2016 Businesses should always be looking for new ways to generate leads, and one of the best ways to do so is to utilize social media platforms. However, only 39% of B2B marketers are using Twitter and Facebook to generate leads! To start capturing leads on … Continue reading How to Generate Leads Through Social Media
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Brian Stupp March 12, 2016 Follow @IOUFinancialMarch 12, 2016 You can boost your company’s size, and hopefully its profits, by making a smart acquisition. Not all acquisitions make sense, and an ill-conceived one can send your small business down in flames. So it’s important to size up a target company along several dimensions before … Continue reading 5 Things to Consider Before Expanding Through an Acquisition
by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics
Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account
by Scott Lambert March 5, 2016 Follow @xcellimarkMarch 5, 2016 According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply unacceptable. Fortunately, there’s hope for businesses in search of a cost-effective way to re-engage contacts with email marketing. As … Continue reading 7 Ways to Re-Engage Contacts through Email Marketing
by Len April February 19, 2016 Follow @ZenithtalentFebruary 19, 2016 High Performing Business Cultures Embrace Diversity Creating a thriving employment culture persists as a topic at the forefront of employment issues, and this year will be no exception. Part of the reason is diversity. More than 80 percent of organizations around the globe cite cultural … Continue reading Strengthening MSP Diversity Recruitment Through Talent Referrals
by Peter Kim February 13, 2016 Follow @awesomepeterFebruary 13, 2016 Without the right tools, your company will be steeped in double work and lost revenue. There are thousands of contractors, software options, apps and more out there, and sorting through them all can be a full-time job in itself! Here’s your cheat sheet, the nine … Continue reading 9 Tools to Get Your Company Through 2016
by Louis Foong February 12, 2016 Follow @thealeagroupFebruary 12, 2016 This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing … Continue reading Top Ways to Attract Prospects Through Social Media
by Leslie Clavin January 20, 2016January 20, 2016 Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain: SHIFTers are fortunate to receive the week … Continue reading 5 TED Talks to Get You Through a Rough Day of Meetings
