Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic]
Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Syed Balkhi — July 17, 2018 Follow @SyedBalkhi — July 17, 2018 Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months. Now think about what emails you do open and read. … Continue reading How to Craft Epic Emails that Break Through the Noise
Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine
Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech
Darleen DeRosa — July 10, 2018 Follow @onpoint_llc — July 10, 2018 FirmBee / Pixabay One of the most enduring myths about leadership is the notion that leaders are born rather than made. This kind of thinking tends to mistake certain personality traits for essential leadership qualities and falls into the trap of believing that … Continue reading Leadership Development Made Easy Through E-Learning
Rick Lepsinger — June 28, 2018 Follow @onpoint_llc — June 28, 2018 Free-Photos / Pixabay There’s no question that companies with highly engaged employees are more successful. Gallup research found that teams with engaged employees performed better in terms of customer ratings, profitability, and productivity with much lower turnover and absenteeism rates. Companies with an … Continue reading Driving Better Business Performance Through Employee Engagement
Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long
