Tag Archives: Through

7 Strategies to Drive Growth Through a Slowing Economy

Chris Pentago — March 28, 2019 — March 28, 2019 Driving growth is the only way to continue to scale your business success. But after years of growth and success, sometimes things slow down. The economy or other factors could cause the slowing of an expansion. If you feel that the business you own and … Continue reading 7 Strategies to Drive Growth Through a Slowing Economy →

How TikTok and Spotify could win through location-based marketing

Local Marketing Strategy

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing →

Leveraging RTB display to engage, nurture and convert audiences through personalization

Marketing Tools

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization →

Sorting Through the Fog of Thought Leadership

Leadership Skills

Christina Phillips — February 12, 2019 — February 12, 2019 Think back to the first time thought leadership came up in an internal meeting. At a high level, you thought to yourself, “Yes, it makes total sense. Let’s do that.” Your team knows that your company has a lot to offer, you certainly know it … Continue reading Sorting Through the Fog of Thought Leadership →

How to Avoid Rushing Through Life and Stop Being in a Constant Hurry

Productivity

Mile Živkovic — January 30, 2019 — January 30, 2019 Despite all of the technological advancements, apps and productivity tips, it seems that we have less time every day and that we’re in constant hurry. On the other hand, data says otherwise, since people in developed countries have actually gained more free time and work … Continue reading How to Avoid Rushing Through Life and Stop Being in a Constant Hurry →

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retail Marketing

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows →

Improving SAFe Through Professional Scrum

Project Management

Yuval Yeret — November 22, 2018 Follow @yuvalyeret — November 22, 2018 SAFe includes Scrum – so how come many Scrum practitioners and thought leaders consider it unsafe? The Scaled Agile Framework (SAFe) is one of the most popular approaches to applying agile at scale out there. SAFe’s perspective is that “Nothing beats an Agile … Continue reading Improving SAFe Through Professional Scrum →

Breaking through with meaningful content marketing in the age of storytelling

Content Marketing

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling →

How to Drive Business Results in Your Team Through Leadership

Leadership Lessons

Rick Lepsinger — October 17, 2018 Follow @onpoint_llc — October 17, 2018 Today’s organizations understand the value of effective leadership. The numbers speak for themselves, as companies with top-tier leadership outperform the competition in terms of business performance metrics like profitability, innovation, and retention rates. No one questions that good leadership is critical to driving … Continue reading How to Drive Business Results in Your Team Through Leadership →