Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
by Lewis Adcock February 12, 2016 Follow @Lewis__AdcockFebruary 12, 2016 Local search was big in 2015, but it is set to get even bigger in 2016. Let’s face it – mobile users are on the rise and with the introduction of new connected wearable technologies and an increased focus on Google Now, Local search is … Continue reading Three Local Search Predictions for 2016
Daniel Zimmermann Since the 1849 gold rush, California has had a reputation as a great place to seek—and find—your fortune. The Golden State is home to the Golden Gate Bridge, the Golden State Warriors and, in Silicon Valley, golden opportunities. But, as you might suspect, California sometimes operates like its own country, with laws that … Continue reading Three Things To Know About Doing Business in California
by Justin Wong January 11, 2016 Follow @CurvecommsJanuary 11, 2016 It’s a New Year, and that means a new beginning for your online strategy. 2015 was a wild one, with tons of changes and tweaks to SEO, online advertising, and social media. If you don’t want to get left behind in the dust, it might … Continue reading Three New Online Marketing Strategies To Try In 2016
by Justin Wong December 20, 2015 Follow @CurvecommsDecember 20, 2015 We’re willing to bet the world of online marketing is going to look very different one year from now. The industry has already shifted at a phenomenal pace in 2015, and we’re convinced 2016 is going to be more of the same. 1. Stronger Social … Continue reading Three Ways We Predict Online Marketing Will Change In 2016
by Bob Hutchins December 2, 2015 Follow @BobhutchinsDecember 2, 2015 “No one knows more about my brand than me.” Probably true. But it doesn’t mean that you’re the best or most effective at telling that story. Some of the smartest brands – especially in the retail space – know that user-generated content (UGC) can be … Continue reading What Drives Sales On Social? Three Letters: UGC [Infographic]
by Eric Yonge November 10, 2015November 10, 2015 One of the more challenging design and functionality aspects of a successful ecommerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below are three important navigational best practices … Continue reading Less is More: Top Three Ways to Consolidate and Improve Your Store Navigation
Patrick GroomeOctober 15, 2015 What’s at the centre of your community strategy? It might sound like a question with a lot of possible responses, but there are a limited number of good answers. It might be tempting to look at businesses that have invested in community and simply assume they know what they’re doing. Many … Continue reading The Three Pillars of Community Strategy
Larisa BedgoodSeptember 29, 2015 It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why retailers are trying to get a head start as there’s billions … Continue reading Three Ways to Prepare Your Email Marketing for the Holidays
Bob WoodsSeptember 28, 2015 When it comes to talking about what I do, one of my biggest problems is having the tendency to “data dump,” or give way too much information about my company and its services. What’s more, I do it way too soon… often, before the people to whom I’m speaking are even qualified … Continue reading Three Social Selling Mistakes You’re Probably Making
