By Kristen Godel January 15th, 2016 Have you ever wondered … why do I keep getting served “X” Facebook ads? We all know it’s based on data collected by Facebook by different sources….but did you know that you can see, and remove some of the categories Facebook thinks you’d be interested in? Simply follow these steps: … Continue reading Why Do I get Served THOSE Facebook Ads?!
It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. Amy Bishop on December 18, 2015 According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge … Continue reading Grabbing Those Last-Minute Holiday Sales With Search
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
Stacy FirthOctober 25, 2015 We all have them. Those annoying areas of our website that bother us every time we notice them (read: constantly). And then…we don’t do anything about them. That needs to change. And it can — now — without a costly, time-consuming overhaul. Make a few copy adjustments today and you can … Continue reading Get Rid of Those Website Problem Areas — Today
Mike AlltonOctober 9, 2015 We talked before about where you can find all kinds of blog post ideas, and about how you can use Evernote to track them all. And it’s a great method for making sure that you capture those ideas and are able to come back to them at any time to flesh … Continue reading When To Kill Those Old Blog Post Ideas
Alan HartAugust 5, 2015 Learn to use readily available data to forecast and display key financial information Readers of this blog have seen several posts focused on the importance of regularly forecasting things such as a company’s Balance Sheet, a Statement of Cash Flows, key financial ratios, loan covenants compliance probability and more. Why is … Continue reading Those Hard to Forecast Numbers
Eric HammisJuly 27, 2015 As a marketer, we’ve all encountered it. As a shopper, we’ve all done it. Abandoning a shopping cart online has become an integrated part of life. There’s a million reasons why we do it, from unexpected prices to not having the intention to purchase in the first place. According to a … Continue reading Don’t Let Those Abandoned Shopping Carts Roll Away
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Maurice DeCastroJune 25, 2015 Public speaking anxiety seems to me to be a little like the ‘tax man’. It doesn’t matter who you are, where you come from or what you do, it will come knocking at your door at some point. For some of us the knock is all too loud and frequent while … Continue reading Get those butterflies flying in formation – 10 Tips for the Nervous Presenter
Louis FoongFebruary 27, 2015 Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to … Continue reading What The #### Are Those Social Media Hashtags All About? [Infographic]
