As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Tamar Weinberg on August 4, 2017 Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social … Continue reading What should you do with all those ‘Likes’? How to spin social followers into gold
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You
Dave Brock — March 16, 2017 Follow @davidabrock— March 16, 2017 Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create … Continue reading It Ain’t Easy, Those Days Are Long Past!
by Susanna PerkinsSeptember 20, 2016 Widgets are an important part of WordPress, and sadly, one of the most misunderstood. According to WordPress.org: WordPress Widgets add content and features to your Sidebars. That’s like saying a Rolls Royce will get you to the grocery store — it’s perfectly true, but doesn’t go nearly far enough. Widgets … Continue reading Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask)
by Margaret Jacoby July 31, 2016 Follow @MargaretJacobyJuly 31, 2016 4 Quick Questions: Do you have an employee or several employees who have been causing you grief for a while? Are they disruptive, unfriendly to others, not performing, and just generally a problem? Do you find yourself looking at them saying to yourself, “why are … Continue reading Let Those People Go!
By Kristen Godel January 15th, 2016 Have you ever wondered … why do I keep getting served “X” Facebook ads? We all know it’s based on data collected by Facebook by different sources….but did you know that you can see, and remove some of the categories Facebook thinks you’d be interested in? Simply follow these steps: … Continue reading Why Do I get Served THOSE Facebook Ads?!
It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. Amy Bishop on December 18, 2015 According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge … Continue reading Grabbing Those Last-Minute Holiday Sales With Search
