Brian Basilico — August 11, 2017 Follow @bbasilico — August 11, 2017 FirmBee / Pixabay What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or … Continue reading What Business Are You Really In? This May Surprise You?
John Nemo — August 10, 2017 Follow @JohnNemoPR — August 10, 2017 If you’re making this common (and easily avoidable) mistake on LinkedIn, you’re costing yourself clients and customers as a result. Having spent the past 60 months studying every possible element of LinkedIn lead generation, I’ve discovered one conversion-killing mistake that keeps popping up … Continue reading Are You Making This Massive Mistake on LinkedIn?
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Ji-A Min — July 27, 2017 — July 27, 2017 The competition for talent is fiercer than ever, with 68% of recruiters reporting they have difficulty finding full-time employees. In today’s environment, it can be challenging to come up with recruitment strategies that make your jobs stand out from the rest. Here are 6 genius … Continue reading 6 Genius Recruitment Strategies You Should Try This Month
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Rotem Gal — July 20, 2017 Follow @gal_rotem — July 20, 2017 geralt / Pixabay Have you ever stopped to think about why infographics are so wildly popular in marketing? Basically, it’s because humans are not computers. Our brains need help translating raw data into meaningful insights, which we can then use to make informed … Continue reading This is Your Client’s Brain on Data
Heather R. Morgan — July 12, 2017 Follow @HeatherReyhan — July 12, 2017 Alexas_Fotos / Pixabay The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee—these are just the start, and usually the easiest. So you can imagine the last thing … Continue reading Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email
Lewis Stowe — July 9, 2017 — July 9, 2017 When it comes to writing email subject lines, people often try too hard. After all, the content of your email is meaningless if your recipient never ends up opening it. Unfortunately, this means that senders resort to corny, irrelevant, or deceptive subject lines in the … Continue reading This Simple Email Subject Line Can Get You An 80% Open Rate
Dave Brock — July 4, 2017 Follow @davidabrock — July 4, 2017 There’s a fascinating discussion about the various dimensions of “value” driven by Deb Calvert’s article on “Why Prospects Are Buying From Your Competitors”. Here’s the link to the discussion, be sure to look at it. But there is a part of the discussion … Continue reading Stop All This Nonsense About Value Add!
