By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
By Clint Rainey February 01, 2022 Most millennials say their current financial situation is so dire that they’ll never have the things they want in life. About half also say that “My finances control my life,” and worry that whatever amount of money they can save “won’t last” anyway, according to Morning Consult’s latest … Continue reading Most millennials think they’ll never earn enough money to have nice things
Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
Steven Imke December 10, 2021 Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use. For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed … Continue reading 8 Simple Ways Entrepreneurs Think Differently Than Most People
Liz Kislik November 7, 2021 In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Better SEO means better experience and can lead to higher sales and loyalty. Chris Wood on November 1, 2021 “Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection … Continue reading Think search-first to improve business outcomes
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
