Steven Imke December 10, 2021 Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use. For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed … Continue reading 8 Simple Ways Entrepreneurs Think Differently Than Most People
Liz Kislik November 7, 2021 In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Better SEO means better experience and can lead to higher sales and loyalty. Chris Wood on November 1, 2021 “Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection … Continue reading Think search-first to improve business outcomes
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For
Amy Drader May 8, 2021 At a leadership retreat for 25 senior directors, the Vice-president of the company was delivering the keynote speech. This VP was revered and considered a titan in her work. She had been at the company for only 5 years but was now believed to be the heart and backbone of … Continue reading Prioritize More Time to Think
Justin Keller April 28, 2021 Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on couches. “Desperate Housewives” was one of the most popular shows. Destiny’s Child broke up. And in marketing, the lead was king. Back then, cloud-based technologies were just becoming mainstream, and … Continue reading Everything You Think You Know About Leads Is Wrong
