How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
Agency Forms AI Marketing Lab Think Tank by Laurie Sullivan @lauriesullivan, April 9, 2023 Aimclear, an independent tech and digital marketing agency, has created a marketing lab and think tank focused on artificial intelligence (AI). The AI Marketing Lab within the agency will focus on research to track emerging AI capabilities and platforms. The company … Continue reading Agency Forms AI Marketing Lab Think Tank
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize
By Jared Lindzon September 06, 2022 It is the best of times to be a job seeker; it is the worst of times to be a job seeker. It is a time of near record high vacancy rates. It is a time of near record high inflation. It is the age of the … Continue reading The job market is officially confusing. Here’s what experts think is going on
By Sam Becker August 06, 2022 Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day. It’s extremely valuable, too, and many … Continue reading How much do Americans think their personal data is worth? It depends on where they live
By Judah Taub July 05, 2022 “A rising tide lifts all boats,” as the phrase goes. But perhaps more importantly, it also hides any jagged rocks. Over the last few years, many of those sharp rocks in the startup ecosystem have been covered by the rising tide of mammoth investment sums and grossly inflated … Continue reading Why founders need to think hard about where their money is coming from
By Betsy Kauffman May 28, 2022 Ashley, the new CEO of a tech firm, caught wind that her marketing team was meeting one afternoon when she was unexpectedly in the office. While she hadn’t planned to join the group and didn’t touch base with the team’s leader beforehand about the agenda, she decided … Continue reading Why leaders may want to think twice before crashing team meetings
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
By Rebecca Weintraub and Steven Lewis April 07, 2022 Employers of all kinds are experiencing resignations in numbers unlike any seen before. While this phenomenon is getting a lot of attention from media outlets, organizations need to be focusing on keeping those who have not walked out the door. Communication has always been the … Continue reading Why retaining talent is not as complicated as you think
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
