Tag Archives: Things

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Starting your career? Here are 3 things you should know

Career Development

By Tiger Tyagarajan September 06, 2022 It’s quite an interesting time to enter the workforce, to say the least. I can sympathize with Gen Z grads who were forced to spend a chunk of their college years in virtual classrooms. They had to start internships online with colleagues they’d never met in person, only … Continue reading Starting your career? Here are 3 things you should know →

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts

LinkedIn Utilization

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts →

The only two things that matter in marketing

Marketing Trends

If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here’s why. Tim Parkin on August 17, 2022 Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No … Continue reading The only two things that matter in marketing →

3 things to know about the American Data Protection and Privacy Act

Privacy Regulations

A quick guide to the ADPPA as currently drafted. It might change, of course, and it’s not guaranteed to pass. Kim Davis on August 2, 2022 The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version … Continue reading 3 things to know about the American Data Protection and Privacy Act →

6 things martech vendors don’t want you to know

Marketing Technology

Marketing technology vendors make promises they can’t always fulfill. Here are some pitfalls in martech selection to look out for. Darrell Alfonso on July 6, 2022 We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. We also owe … Continue reading 6 things martech vendors don’t want you to know →

Things to Stop Doing if You Want to Make Money Online

Making Money Online

Things to Stop Doing if You Want to Make Money Online Due / 28 Apr 2022 Over the past few years, e-commerce has grown significantly, resulting in millions of new companies offering their services online. In fact, according to the U.S. Census Bureau, the e-commerce industry generated $ 215 billion in sales alone in … Continue reading Things to Stop Doing if You Want to Make Money Online →

3 things to say no to if you want to succeed

Success Path

By Herbert Lui April 24, 2022 In our early careers, we’re taught to say yes to everything; but soon, as we gain more experience, we face the opposite problem—a stream of opportunities, with uncertainty about what to say no to. We each only have 168 hours in the week to take care of … Continue reading 3 things to say no to if you want to succeed →

10 things to consider when using XR for your event

Event Management

Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. Lisa Peyton on April 28, 2022 I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily … Continue reading 10 things to consider when using XR for your event →