Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement? Alan K’necht on July 11, 2023 Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user … Continue reading 5 GA4 issues and why they’re a good thing
By Wilfred Chan July 07, 2023 Earlier this week, Lacey Purciful, a 38-year-old homeowner in Kempner, Texas, uploaded to TikTok an upsetting interaction captured by her porch security camera. A male delivery worker hands her a pizza, and as he turns to leave, remarks: “I just want to say, it’s a nice house for a … Continue reading A DoorDash worker cursed at her over a $5 tip. Then she learned what they’re paid
By Nate Berg July 05, 2023 Offices may not be going extinct, but they seem to be getting smaller. Data from the commercial real estate services firm CBRE shows the average office lease square footage on a downward slide compared to before the pandemic. For some offices, this shift away from quantity is opening … Continue reading Offices are getting smaller, but they’re also getting nicer
SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. Constantine von Hoffman on June 7, 2023 More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is … Continue reading 51% of SMB marketers say they’re stuck with redundant martech
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
By Clint Rainey October 12, 2022 In just a little over two decades, millennials and Gen Zers are expected to inherit $73 trillion from the baby boomer generation—a historic transfer of U.S. wealth. According to a Bank of America Private Bank survey released Tuesday, the new owners of this money are poised to make … Continue reading Millennials are losing faith in stocks and bonds. Here’s what they’re investing in instead
Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands by Ray Schultz , Columnist, August 10, 2022 Email teams are usually stuck with the cleanup when a customer abandons a cart. But many shoppers never even get to the checkout stage because they can’t find what they’re looking for, judging by … Continue reading Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands
By Grace Buono July 05, 2022 Lost files, computer viruses, outdated software: Tech malfunctions are nothing new in the workplace, and almost half of working America reports that they seek out coworkers at least once a day for tech assistance. While computer struggles may feel universal, troubleshooting tech issues is far from a … Continue reading Gen Z employees have become the default office tech support—and they’re not happy about it
