Tag Archives: they’re

Gen Z employees have become the default office tech support—and they’re not happy about it

  By Grace Buono   July 05, 2022 Lost files, computer viruses, outdated software: Tech malfunctions are nothing new in the workplace, and almost half of working America reports that they seek out coworkers at least once a day for tech assistance. While computer struggles may feel universal, troubleshooting tech issues is far from a … Continue reading Gen Z employees have become the default office tech support—and they’re not happy about it

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers  polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says

By Alan Jenn   April 09, 2022   Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says

Some Kanye fans paid $200 to get his new album. They’re still waiting

By Moises Mendez II   February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday.  Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology.  Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Mapping The Customer Odyssey: Large Firms Say They’re Good At It

Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It

What They’re Saying About AMP For Email: Still No Widespread Buy-In

What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages)  for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it?  Not many.  “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In

Who, What, Where? Marketers Say They’re Good At Attribution

Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution

One In Ten Publishers Say They’re Not Labeling Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising