Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
‘Phygital’ experiences combine the physical and the digital. Is this a new label an old strategy? MarTechBot on March 31, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading What are ‘phygital’ experiences and how can marketers use them?
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
February 14, 2025 Fertility benefits are getting more expensive, but 69% of employers are still investing in them According to a new survey by Maven Clinic, 70% of employers have seen the cost of family-building benefits go up—but most companies are continuing to expand coverage for their workers. BY Pavithra Mohan Workplaces have started offering more … Continue reading Fertility benefits are getting more expensive, but 69% of employers are still investing in them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. Gene De Libero on February 3, 2025 Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech … Continue reading The hidden costs of martech sprawl and how to overcome them
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Moni Oloyede on December 20, 2024 Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? … Continue reading 5 content killers that ruin results — and how to fix them
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
October 03, 2024 Port strike: Here’s what items come into the ports—and what goes out of them If the strike picks up again or in January, at issue would be the supply chain on a number of products, as well as the flow of everything from consumer goods to critical electronics. BY Chris Morris Update: On … Continue reading Port strike: Here’s what items come into the ports—and what goes out of them
September 18, 2024 Employees are sick of surveys. Here’s the ultimate guide for how to fix them Employee surveys are incredibly common. But many employees who are asked to take them are concerned about privacy, a lack of trust, and poor survey design. Back in 1996, employment lawyer Karen Michael was added to a new … Continue reading Employees are sick of surveys. Here’s the ultimate guide for how to fix them
