Tag Archives: Them

You’ve Recruited Millennials Successfully, But How Do You Keep Them?

Kimberly Zhang — October 1, 2019 Young professionals can be flighty, and organizations struggle to find strategies that entice them to stay. Millennials may be notorious for their need for constant recognition, but they’re now the largest generation in the U.S. workforce. By 2020, Millennials and Gen Z will comprise 66% of U.S. labor, yet … Continue reading You’ve Recruited Millennials Successfully, But How Do You Keep Them?

12 Reasons Why Your CRM Fails…and How to Fix Them

Jennifer Karpus-Romain — September 26, 2019 Follow @jenniferkarpus Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail. It’s an all-too-common problem, with multiple industry studies claiming failure rates between 47% and 63% for new CRMs. To avoid this … Continue reading 12 Reasons Why Your CRM Fails…and How to Fix Them

Everyone’s Unique. If You Want Results, Treat Them That Way

Liz Kislik — September 12, 2019 Follow @lizkislik — September 12, 2019 “How do you actually work with the people you coach?” asked a senior human resources officer and prospective client. I explained a variety of scenarios based on my current roster of clients. “Everyone is different,” I answered. “People need personally tailored support to … Continue reading Everyone’s Unique. If You Want Results, Treat Them That Way

Are you making these mistakes with your metrics? Here’s how to avoid them

It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results. Gabe Davis on September 10, 2019 As a marketer, you are keenly aware of how important it is to monitor your website performance. It’s why Google Analytics and Adobe Analytics … Continue reading Are you making these mistakes with your metrics? Here’s how to avoid them

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

How to Find a Creative Agency (Plus Questions to Vet Them)

Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)

More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)

Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)