Tag Archives: Them

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

3 Undeniable Truths That Sabotage Change – Do You Recognize Them?

JoAnn Corley — November 7, 2019 Follow @joann corley Ever heard the phrase “change is hard’? I think there is a bit of a misunderstanding about that phrase. In reality there is a range of “change capabilities”. Depending on the context, change can be in an instant or permanent change can take time. I’ve learned … Continue reading 3 Undeniable Truths That Sabotage Change – Do You Recognize Them?

What a Digital Marketing Persona *Really* Is (and How to Create Them)

Lisa Chappell — October 28, 2019 Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your … Continue reading What a Digital Marketing Persona *Really* Is (and How to Create Them)

The 8 Biggest Mistakes Agencies Make (and How to Correct Them)

Hannah Cohen — October 21, 2019 Every agency makes some mistakes. By spotting these mistakes early, you can avoid them easily. This article looks at some of the biggest agency mistakes and how to fix them. Running an agency is tough work. Between managing projects, hiring talent, and winning new clients, it’s natural to make … Continue reading The 8 Biggest Mistakes Agencies Make (and How to Correct Them)

You’ve Recruited Millennials Successfully, But How Do You Keep Them?

Kimberly Zhang — October 1, 2019 Young professionals can be flighty, and organizations struggle to find strategies that entice them to stay. Millennials may be notorious for their need for constant recognition, but they’re now the largest generation in the U.S. workforce. By 2020, Millennials and Gen Z will comprise 66% of U.S. labor, yet … Continue reading You’ve Recruited Millennials Successfully, But How Do You Keep Them?

12 Reasons Why Your CRM Fails…and How to Fix Them

Jennifer Karpus-Romain — September 26, 2019 Follow @jenniferkarpus Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail. It’s an all-too-common problem, with multiple industry studies claiming failure rates between 47% and 63% for new CRMs. To avoid this … Continue reading 12 Reasons Why Your CRM Fails…and How to Fix Them