Tag Archives: Them

40% Of Consumers Say Remarketing Annoys, Distracts Them

40% Of Consumers Say Remarketing Annoys, Distracts Them by Laurie Sullivan  @lauriesullivan, Yesterday Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand. The research from The Intent Lab, a … Continue reading 40% Of Consumers Say Remarketing Annoys, Distracts Them

Leads vs. Prospects: How You Should Treat Them Differently

Sarah Mead — June 24, 2019 — June 24, 2019 Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology … Continue reading Leads vs. Prospects: How You Should Treat Them Differently

Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

Ed Muzio — June 13, 2019 Follow @edmuzio — June 13, 2019 Boiled down to its essence, management is a system of managers operating in concert, constantly adjusting resources based on new information coming in to keep the business on target. It involves coordinating complex efforts, enabling group work, and constantly asking the question, “What’s … Continue reading Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

Mike Kappel — June 5, 2019 Follow @PatriotSoftware — June 5, 2019 Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. … Continue reading Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

5 Common Reasons Small Business Loan Applications are Denied (and How to Avoid Them)

Tucker Mathis — May 13, 2019 Follow @https://twitter.com/finsync — May 13, 2019 Getting rejected for a small business loan is practically a rite of passage for entrepreneurs. Rejection rates can be as high as 73 percent with traditional banks. The odds improve a bit with alternative lenders, who generally approve around 57 percent of small … Continue reading 5 Common Reasons Small Business Loan Applications are Denied (and How to Avoid Them)

9 First-Time Video Marketing Mistakes and How to Avoid Them

Young Entrepreneur Council — April 25, 2019 Follow @YEC — April 25, 2019 If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it … Continue reading 9 First-Time Video Marketing Mistakes and How to Avoid Them