Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more
July 07, 2024 Forget Zoom, Meet, and FaceTime: This video-chat app beats them all Yep is free and works on any device, anywhere—no downloads, sign-ins, or data-sharing required. BY JR Raphael At this point, video chatting has become a common part of our day-to-day lives—and yet, when you really stop and think about it, it tends … Continue reading Forget Zoom, Meet, and FaceTime: This video-chat app beats them all
July 01, 2024 The internet is drowning in trendy suitcases, and millennials can’t stop buying them Away, July, Antler, Monos. There’s never been more choice when it comes to buying luggage. Is the market big enough for everyone? BY Elizabeth Segran This is shaping up to be a blockbuster year for summer travel. And as airports … Continue reading The internet is drowning in trendy suitcases, and Millennials can’t stop buying them
June 18, 2024 What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them Salvador Dalí could have done a lot for logo design. BY Hunter Schwarz Surrealism grew out of postwar, post-pandemic Europe a century ago. The movement gave us artists like Salvador Dalí, René Magritte, and Max Ernst. Today, Europe is … Continue reading What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them
June 05, 2024 Walmart to give workers bonuses and train them for trade jobs The perks program announced Wednesday comes as the nation’s largest private employer says it’s seeing a decline in worker turnover. BY Associated Press Walmart is offering new perks for its hourly U.S. workers, ranging from a new bonus plan to opportunities to … Continue reading Walmart to give workers bonuses and train them for trade jobs
May 18, 2024 22.5% of people with a disability have a job. Here’s what employers can do support them By supporting workers with disabilities, employers have an opportunity to better support all of their workers. BY Sarah Bernard Workers with disabilities made major gains in 2023. Last year, 22.5% of people with a disability were employed, … Continue reading 22.5% of people with a disability have a job. Here’s what employers can do support them
May 07, 2024 Your employees are freaking out over performance reviews. Here’s how to make them less stressful Stress hormones spike in the weeks before a performance evaluation. This chief people officer says this doesn’t have to be the case. BY Livia Martini These days, performance reviews are getting a bad rap. They’re described as “awful,” … Continue reading Your employees are freaking out over performance reviews. Here’s how to make them less stressful
April 18, 2024 Like listening to waterfalls and birds on Spotify? Now when you play them you are helping protect them ‘Nature’ is now an official, credited artist on streaming platforms, so when you listen to them, conservation organizations will get the royalties. BY Kristin Toussaint On April 18, a new artist is debuting on … Continue reading Like listening to waterfalls and birds on Spotify? Now when you play them you are helping protect them
