Tag Archives: Them

The Top 5 Business Mistakes and How to Avoid Them

Nicholas Ruggieri November 23, 2020 The economy has certainly had a big impact on many businesses over the last several months. But despite the ongoing uncertainties, people continue to launch new businesses. That’s what I love most about entrepreneurs. It’s that sink or swim mentality. For some, it’s out of necessity having lost jobs. For … Continue reading The Top 5 Business Mistakes and How to Avoid Them

5 Culprits that Destroy Agility – and How to Overcome Them

Engelina Jaspers November 14, 2020 Willgard / Pixabay One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they are not. Research by McKinsey found that less than 10 percent of publicly traded companies pre-COVID were resilient. The lack of … Continue reading 5 Culprits that Destroy Agility – and How to Overcome Them

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan  @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times.  Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

4 Common B2B Product Launch Missteps and How to Sidestep Them

Christa Tuttle October 18, 2020 A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of … Continue reading 4 Common B2B Product Launch Missteps and How to Sidestep Them

5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them

Jock Breitwieser October 9, 2020 Are you planning to use videos in your social media marketing campaign? Many companies use short videos to promote their new products and engage their market due to their effectiveness. If you want to use this strategy, you should determine what works best for your brand. The demand for video … Continue reading 5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them

Best SEO Practices for Bing – and Why You Should Learn Them

William Comcowich September 24, 2020 Image Source: Wikimedia Commons Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO personnel ignore Bing at … Continue reading Best SEO Practices for Bing – and Why You Should Learn Them