Derek Gleason — May 2, 2019 — May 2, 2019 The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, … Continue reading Economic Moats: Who Has Them? And How Do You Get One?
Young Entrepreneur Council — April 25, 2019 Follow @YEC — April 25, 2019 If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it … Continue reading 9 First-Time Video Marketing Mistakes and How to Avoid Them
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
Sylvia Moses — April 22, 2019 — April 22, 2019 Agency roles can be hard to pin down. This guide will help you zero in on the most important roles in an agency and how to hire for them. Agency roles can be surprisingly hard to pin down. While you might have a clear division … Continue reading 6 Critical Agency Roles (And How to Hire For Them)
Greetje den Holder — April 18, 2019 Follow @GdenHolder — April 18, 2019 Two weeks ago, in ‘Hashtags on Popular Social Media Sites: The Ultimate Guide,’ I explained how to best use hashtags on the most popular social media sites. I discussed Facebook, but as with LinkedIn, it stands out in hashtag use. It seems … Continue reading Hashtags on Facebook: Should You Use Them?
Katherine Pendrill — March 15, 2019 — March 15, 2019 When you’re a teeny, tiny startup, you’re more concerned with things like finding the right investors, than you are with preparing for tax season. The problem is, if you wait until the last minute, you’ll probably end up making some common tax mistakes. At best, … Continue reading 8 Common Tax Mistakes That Startups Make (And How to Avoid Them)
Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy
Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them
Kamalika De — January 26, 2019 Follow @kamalika_de — January 26, 2019 The journey of most bloggers from being a novice to becoming a pro is often involved with multiple mistakes. After starting blogging and making mistakes over the time, eventually, you are bound to figure out the secret to a successful blog. But what … Continue reading 5 Mistakes That Novice Bloggers Make (And How to Avoid Them)
Ross Sibbald — January 25, 2019 Follow @https://www.twitter.com/rosssibbald — January 25, 2019 The year 2020 is just around the corner and before you know it, it will be here! It is a date of almost legendary proportions and for many years it has been a landmark date in terms of strategy planning for many blue … Continue reading Stop Just Reading About Email Marketing Trends and Start Implementing Them