by Jacob Maslow Follow @jakemaslowAugust 25, 2016 Business owners regularly have most of their net worth invested in their businesses. While it’s vital as an entrepreneur to believe in your business and to have ‘skin in the game’, it is a very risky approach to money management having the almost all your capital invested in … Continue reading 5 Ways Business Owners Can Grow Their Wealth Outside Of Their Business
by Anton Eliasson Follow @antoneliassonAugust 20, 2016 As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without … Continue reading How This Business Decreased Their CPI With 450%
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it. Scott Vaughan on July 27, 2016 You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot … Continue reading 3 ways marketers can use speed to their advantage
by Mike Brown July 21, 2016 Follow @BuddhaBroIncJuly 21, 2016 Do you ever get the feeling that some bloggers must have been born as skilled writers? The apparent ease at which their content just flows from their fingers to the screen, the irresistible sales funnels, their slick sign up forms and their laid back tone … Continue reading 37 Experts Reveal Their Biggest Blogging Mistakes (So You Don’t Make Them!)
by Nora Leary July 18, 2016 Follow @launchwaymediaJuly 18, 2016 If you’re a startup ready to launch your first product or a brand new product, you’re most likely going to send a press release. And if you don’t have a designated PR person or team, it’s easy to become stressed over crafting and distributing your … Continue reading How Startups can Survive their First Press Release
Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending live streams. Tim Peterson on July 15, 2016 at 3:07 pm By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, … Continue reading Facebook now lets broadcasters restrict their Live audiences by age, location, gender
by Helen Nesterenko July 7, 2016 Follow @HNesterenkoJuly 7, 2016 Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you … Continue reading Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
