by Ryan Ayers June 22, 2016 Follow @TheBizTechGuruJune 22, 2016 Americans are working more than ever. While that shows that our workforce is dedicated and willing to put in a lot of effort for employers, this spike in workload comes at a cost: reduced productivity, health, wellness, and safety, all of which contribute to more … Continue reading 7 Ways Businesses Can Improve Their Workplace Performance $ Safety
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Why CPG brands (and their budgets) need to focus on e-retail search
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy
by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy
How 3 brands are using Facebook Live to connect, engage & inspire their fans
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans
4 AdWords Updates and Their Effect On Your PPC Campaigns
by Roman Kniahynyckyj June 9, 2016 Follow @kniahynyckyjJune 9, 2016 Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google … Continue reading 4 AdWords Updates and Their Effect On Your PPC Campaigns
Why idiots like you love their office but hate their website
Are you putting more money into your office than your website? Don’t be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store. Stoney deGeyter on June 8, 2016 Please don’t be insulted by the title of this post, but I had to get your attention. … Continue reading Why idiots like you love their office but hate their website
eCommerce – How Can an Independent Professional Offer Their Services Using the Internet?
by Andre W. Klein June 5, 2016 Follow @akleines2June 5, 2016 The internet has opened up a window of possibilities in the field of commerce and business that is unparalleled by anything before it. The internet has become a great venue to find and to offer services in a way that paid ads on newspapers … Continue reading eCommerce – How Can an Independent Professional Offer Their Services Using the Internet?
Google has a new tool for small businesses to check how well their web site scores
Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016 Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores
3 big brands on the cutting edge of mobile share secrets to their mobile-first success
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
Instagram will tell brands how many times their organic posts are shown
Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown