Robert Gloer — August 14, 2019 Follow @IOUFinancial — August 14, 2019 slightly_different / Pixabay Without a doubt, the service component of your small business can greatly influence your overall success. That’s obvious if you are a service-oriented company, but it’s just as true if you sell goods. Technology is a key asset you can … Continue reading How Small Business Can Use Technology to Serve Their Customers Better
Damon Yerian — August 2, 2019 — August 2, 2019 200degrees / Pixabay So you have multiple products and want to know if they should have their own websites. Perhaps you started with one product and have gradually added products to your site, and now you’re wondering if that was the best approach. Or maybe … Continue reading Should Your Individual Products Have Their Own Websites?
Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google
Kevin George — August 1, 2019 Follow @imkevin_monk — August 1, 2019 What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it be any different … Continue reading How Email Marketing Can Help New Businesses to Build Their Brand
Jessica Huhn — July 15, 2019 — July 15, 2019 Everyone seems to have a profile on at least one social media platform. And for many businesses, this acts as a way to lead them right to their target market. Social media is a powerful tool for generating leads because it lets you meet your … Continue reading 66 Marketers Share Their Social Media and Lead Generation Tips
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Andrej Kovacevic — June 27, 2019 Follow @andrejtl — June 27, 2019 Photo: Drobot Dean / Adobe Stock For most small businesses, the job of seeing to tasks like hiring, payroll management, and benefits oversight is generally split among a few employees. That’s because having a small staff can make it hard to justify hiring … Continue reading How a Small Business Can Hire a Top-Notch HR Manager on Their First Try
Dave Brock — June 26, 2019 Follow @davidabrock — June 26, 2019 Before reading this post, think about the following quote from Abraham Lincoln: If I have 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the axe. I’ve had the great privilege of coaching/advising one of the highest performance … Continue reading High Performers Spend Their Time Differently
Clair Kim — June 11, 2019 — June 11, 2019 Running a business is no joke because there are so many moving pieces going around at all times. And particularly in growing and scaling a business, many start-ups solely end up focusing on marketing, funding and customer acquisition. Although that is a great move, this … Continue reading 3 Things Most CEOs Forget About When Scaling Their Business
Zachary Chertok — June 10, 2019 — June 10, 2019 Aberdeen has found that 68% of companies (and growing) are concerned about low or declining employee engagement. Since the 2008-09 financial crisis, employee engagement has been a focal point category in HCM leading employers to consider all of its angles from corporate culture to employment … Continue reading Can We Meet Employees on Their Terms?
