Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Ryan Ayers — October 8, 2019 Follow @TheBizTechGuru HR professionals can promote diversity and inclusion by leveraging technology that eliminates hiring bias. The technological revolution is still in play. However, it’s already sparking a new kind of revolution – diversity and inclusion. At the beginning of the tech industry diversity revolution, social advocates pointed out … Continue reading Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases
Darleen DeRosa — October 3, 2019 Follow @onpoint_llc Leadership is often viewed as synonymous with influence. In many cases, the legacy of a great leader is their ability to get buy-in from different stakeholders Unfortunately, many leaders often rely on the same proven strategies that have helped them succeed in the past, which can make … Continue reading How Leaders Can Adapt Their Influencing Styles
Mark Runyon — October 2, 2019 Follow @aspprogrammer Those of us who have been in the online dating pool know about vetting prospects. It doesn’t matter if you’ve developed a great rapport with someone. At some point, you have to ask yourself, “is this person going to boil my pet bunny?” Social media is obviously … Continue reading How Businesses Can Cultivate Their Online Profile to Attract Prime Job Candidates
Nicole Blanckenberg — September 26, 2019 Follow @https://twitter.com/NicoleBlancken It’s time to find out the reasons why shoppers are abandoning their online carts and how to fix them! When you consider that abandonment costs online sellers hundreds of billions per year, there is no time to wait! If you’re in the eCommerce game, no matter how … Continue reading Top Reasons Why Shoppers Are Abandoning Their Online Carts [+ Solutions]
JJ Tyson — September 20, 2019 — September 20, 2019 Free-Photos / Pixabay Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on the psychological principle of Informational Social Influence. In essence, the principle states that when people … Continue reading Social Proof Strategies and Their Importance in Ecommerce
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
Kaleigh Bulford — September 11, 2019 — September 11, 2019 At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on … Continue reading How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same
Nico Prins — August 21, 2019 Follow @nhdprins — August 21, 2019 Is the grass really greener on the other side? Millions of U.S. employees seem to think so. According to the Bureau of Labor Statistics, the number of employees who willingly leave their jobs (a.k.a. the quits rate) has risen steadily over the last … Continue reading Top 4 Reasons Why Employees Leave Their Jobs
Reaching Consumers At Their Most Receptive by Nina Lentini , Staff Writer @Nina_Lentini, August 20, 2019 Pilgrim’s Just Bare Chicken banks on being among the top results of searches for “fresh chicken.” That’s how it came to be sold on Amazon, in fact. And, said Laston Charriez, Head of Marketing, Pilgrim’s, it is expanding to Amazon Go. It has … Continue reading Reaching Consumers At Their Most Receptive
