Erica Abbott December 27, 2014 Most of the time, the start of a new year is signaled by making some type of resolution, whether it be pledging to go to the gym more often or spending more time with family. But those resolutions are rarely kept and they usually end up getting broken a … Continue reading 5 Pinterest New Years Eve Ideas That Are Better Than Making A Resolution For 2015
Bridget Willard December 26, 2014 Chatting with a friend recently, I said, “Well, it takes more than tights to be a super hero.” We both realized, I needed to make this a blog. You can’t just install Twitter on your iPhone and think you’re an expert. Expertise comes from a whole world of experience. … Continue reading It Takes More Than Tights To Be A Social Media Hero
Christopher Jan Benitez December 15, 2014 When creating a website for your business to build your online presence, you will mostly hear about using WordPress as the platform to use. True enough, this content management system (CMS) is one of the easiest to use and most robust platform to build your website on. It … Continue reading 5 Cutting-Edge Website Builders to Use Other Than WordPress
By Johanna McDowell December 12, 2014 There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just about everyone has this part sorted. The other part, the one that stands out, is content and here lies the challenge – are agencies … Continue reading Now, more than ever, content is king in the digital space
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
Like other major social media sites, the content on Twitter that you see is mostly based on those you follow. But what if you threw out the follower model for an interest-based one? Danny Sullivan on October 27 If you’ve ever signed someone up for a new Twitter account, one of the challenges a new … Continue reading Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts
By Amanda Clark, Published October 23, 2014 Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical support representative, a sales staff team member, or simply some caring employee able to guide them through use … Continue reading Supporting Customers Through Your Business Website (It’s Easier Than You Think)
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think
When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and … Continue reading More than filters: the science of Instagram [Infographic]
In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers
