Tag Archives: Than

Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition →

Survey: More than half of customers will defect unless their feedback is recognized

Feedback Management

Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized →

It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One

Customer Acquisition

by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One →

Is Modern SEO more than the sum of independent parts?

SEO Trends

Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible. Jayson DeMers on March 15, 2016 When you think of SEO, what do you actually think about? If you were going to “practice” SEO, … Continue reading Is Modern SEO more than the sum of independent parts? →

More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management

Risk Management

by Olivia Mccollum March 3, 2016March 3, 2016 There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world has grown and clung to most traditional practices. Our culture, economy and society as a whole have all migrated online – whether for better or worse, we can’t … Continue reading More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management →

How to Increase Website Traffic 10x Better Than Competitors [Infographic]

Traffic Generation

by Ross Hudgens March 1, 2016 Follow @rosshudgensMarch 1, 2016 If you want to rank online, your content needs to stand out. It’s no longer enough to simply be better – you now need to be 10x better to really have a definite advantage that you can rely upon in the search results. Thankfully, the … Continue reading How to Increase Website Traffic 10x Better Than Competitors [Infographic] →

5 Ways Your Website Works Harder Than Any Employee

Website Special Guidelines

by Jake Stevens February 20, 2016 Follow @seostevensFebruary 20, 2016 We all know that our websites are one of the main ways that a consumer can find and interact with our business, but are we really aware of how much work our websites do for us? The sad reality is that we probably don’t. Our … Continue reading 5 Ways Your Website Works Harder Than Any Employee →

Why Does Yelp Rank Higher Than My Website?

SEO Ranking

by Oliver Neely February 4, 2016 Follow @elvinweb1February 4, 2016 If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the … Continue reading Why Does Yelp Rank Higher Than My Website? →

You Have More Time Than You Think

Time Management

by Kenna Griffin January 6, 2016January 6, 2016 People typically give two responses when asked how they are doing. They either say they are “busy” or “tired.” Being busy, tired and stressed are our society’s status symbols. But do we really work as much and rest as little as we think? Laura Vanderkam says no. … Continue reading You Have More Time Than You Think →

6 Email Marketing Campaigns That Are Probably Better Than Yours

Email Marketing

by Rachel Moore December 16, 2015December 16, 2015 Done right, email can be one of the best ways to re-connect with prospects who are dragging their feet through the buying process, you’re hoping to attract back to your site, or you just want to keep in touch with. Done even just a bit haphazardly, email … Continue reading 6 Email Marketing Campaigns That Are Probably Better Than Yours →