by Beth Romelus November 10, 2015November 10, 2015 I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social networking websites had always been around, like Myspace, but creative innovation has turned these channels into becoming major online communication … Continue reading Why Your Business Needs To Focus More On Email Marketing Than Social Media
Ron NewlinNovember 7, 2015 And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never 100% … Continue reading Nonprofits: Email Open Rates May Be Higher Than You Think
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Steve Dille on October 28, 2015 It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and … Continue reading Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
Chris AbrahamOctober 19, 2015 Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … Continue reading Visibility is More About Social Than Search
Sophia BeirneOctober 13, 2015 The hashtag has proven to be an effective model for businesses and individuals to keep themselves engaged in relevant conversations while tracking their social media reach. Though most people associate the hashtag system with Twitter, it wound up becoming so effective that a myriad of other social networks have adopted this … Continue reading How to Use Hashtags on Social Networks Other Than Twitter
Debbie HarrisOctober 6, 2015 Are you talking to yourself on social media? Social media is more than just posting. I so often work with clients who have gotten the hang of what to post on Facebook but they are not getting engagement on their posts. The same thing happens on Twitter. Tweets are being tweeted but they … Continue reading Are You Talking to Yourself on Social Media? Social Media is More Than Just Posting.
Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Yonas PrayudhiSeptember 30, 2015 We create and promote explainer videos, but what is it that makes them work? Is it simply because their format is better than other media types? Do they really sell more? We conducted a collective research project to find out why explainer videos are superior to other formats, and want to … Continue reading Why Online Videos Are Better Than Other Media Types
