by Larisa Bedgood July 8, 2016 Follow @https://twitter.com/DataMentorsJuly 8, 2016 How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may stop at a … Continue reading 3 Things You Can Do with an Email Address (Other Than Send an Email)
by Charisse Browner July 1, 2016July 1, 2016 “I don’t like my job.” That’s how many employees may feel according to a Gallup survey that states less than one-third (31.5%) of U.S. workers were engaged in their jobs in 2014. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to … Continue reading Recruitment and Retention: It’s About More Than Your Bottom-Line
by Marko Saric June 24, 2016 Follow @MarkoSaricJune 24, 2016 It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about the allegation of bias and the human interventions in the trending topics. … Continue reading Facebook Page Videos Generate 16% More Engagement Per Post Than Images
Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
by Jacob McMillen May 31, 2016May 31, 2016 Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion rates. Mobile … Continue reading 4 Things That Work More Often Than Not For Mobile Landing Pages
by Jeff Murphy May 16, 2016May 16, 2016 Most companies agree that people are their most valuable assets. In today’s hyper-competitive hiring market, CEOs and hiring managers are struggling to figure out the best ways to attract and retain top talent. What they fail to realize is that for today’s worker, salaries are more of … Continue reading 16 Employee Perks Your Team Wants More Than A Pay Raise [Infographic]
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 17, 2016 Search engine optimization professionals at some large companies have been waiting about six months to get their “highest priority technical changes” made, and more than 40% have been waiting for more than a year. Seems incredible, but true, according to data released Monday. The findings … Continue reading 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
by Jenni Boyd May 13, 2016May 13, 2016 For anyone who has managed a business social media account, measuring engagement is nothing new. Yet, often, the only two types of engagement that we really measure or care about is reach and “likes.” It’s time to measure the engagement that actually matters. Wondering what other types … Continue reading 5 Types Of Engagement That Matter More Than Likes
by Laura Cole April 25, 2016April 25, 2016 While there are some industries in which individuals can succeed with a narrow skill-set, there are others where a diverse portfolio of attributes are required. Take the watch making industry, for example, where it is believed that operators are required to master a total of 32 techniques … Continue reading The End Of The Blogger: Why Contributors Need So Much More Than Writing Skills
