by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading
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What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
Sourcing 3.0 – Sourcing is More Than Just Finding Candidates
by Ben Slater Follow @BenJHSlaterSeptember 12, 2016 Sourcing is fast becoming one of the most critical parts of any company’s recruiting strategy, so the future of sourcing is exciting to say the least… The best sourcers are constantly looking for new ways to evolve and for many, this article will come as no surprise. In … Continue reading Sourcing 3.0 – Sourcing is More Than Just Finding Candidates
There’s More than One Way to Research a Company that Interests You
by Virginia Franco Follow @VAFrancoResumesSeptember 1, 2016 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part, because employers recognize that those who took … Continue reading There’s More than One Way to Research a Company that Interests You
Email marketing is more than just hitting the send button
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
Avoiding Guest Post Spammers is Easier than You Think
by Mari Kane Follow @blogsitestudioAugust 13, 2016 Recently, I got more guest post pitches in one week than I have in five years of blogging. Even though I only post weekly, I’ll admit that when I’m traveling during the summer or when I’m deep into a web design project, it can be super hard to … Continue reading Avoiding Guest Post Spammers is Easier than You Think
Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
by Chuck Martin, Staff Writer, July 20, 2016 Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales. That’s what’s happening on the mile-long Regent Street, the Fifth Avenue of London, where beacons are sending messages … Continue reading Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]
by Stacey Rudolph July 11, 2016July 11, 2016 Deciding whether to hire a web designer or simply purchase one of the thousands of web templates online can be a daunting task. For many people, hiring a custom web designer is a waste of money considering the fact that you can buy a website template for … Continue reading 5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]