Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business. Jacob Baadsgaard on November 30, 2016 Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that … Continue reading Is in-house marketing better than using an agency?
Ryan Scott — November 29, 2016 Follow @causecast— November 29, 2016 You’re the manager of a corporate volunteer and giving program brainstorming ideas as you map out activities for the year. Or you’re a CEO weighing the budget for your company’s social impact agenda. Or you’re a passionate employee volunteer looking for suggestions to ramp … Continue reading 12 Months of Social Impact is Easier Than You Think
David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
Rick Lepsinger — November 21, 2016 Follow @onpoint_llc— November 21, 2016 Is virtual leadership training better than the real thing? A recent article by Wall Street Journal writer Catherine Bolgar posed the question and invited me to weigh in. It’s clear more organizations are using virtual training for a variety of reasons. It’s more efficient, … Continue reading When Virtual Leadership Training Is Better Than In-Person Training
Amanda Clark — November 7, 2016 Follow @GrammarChicInc— November 7, 2016 You walk out of an interview feeling a sense of relief that it’s over, yet replaying it again in your mind trying to analyze how it went. Now it’s time to wait and see what happens. Wrong. Now it’s time to sit down and … Continue reading Why Sending a Thank You Note is More Than Proper Etiquette
by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word
The WordPress hosting service also shares the top dozen plug-ins on its platform. Barry Levine on October 21, 2016 The popular website content management system WordPress — which powers more than a quarter of all websites — has given birth to a thriving cottage industry of plug-ins and visual themes. But it’s a pretty … Continue reading WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
