AMP in Google News Results Skyrockets Globally by Mordy Oberstein , January 30, 2017 Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were … Continue reading Google AMP In News Section More Than Doubles Ranking Results
Randy Milanovic — February 1, 2017 Follow @kayak360— February 1, 2017 Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number … Continue reading What’s Better Than a Number One Search Ranking?
Angela Hausman, PhD — January 31, 2017 Follow @MarketingLetter— January 31, 2017 A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance. Why you need more than a website Here are 4 reasons: SEO Build relationships with … Continue reading More Than a Website: Digital Marketing
Latasha Doyle — January 16, 2017 Follow @easel.ly— January 16, 2017 Many small business owners, entrepreneurs, and marketers love infographic template sites. Not only do they get professionally-designed layouts, but they get to enjoy the different fonts, objects, and hyperlinking features. While infographics are becoming some of the most in-demand content out there, there are … Continue reading More Than Just Infographics: 6 Unique Ways to Use Infographic Tools
Benjamin Brandall — January 6, 2017 — January 6, 2017 Ever had to listen to yourself repeating the same instructions to coworkers? Are you struggling to remember how to complete a task you last tackled a month ago? Remember feeling frustrated by the time and effort wasted? It doesn’t have to be this way. Picture … Continue reading Why You Need To Create A Process For Everything You Do More Than Twice
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Greg Gifford on January 4, 2017 Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions … Continue reading Local SEO is about so much more than tools
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017
Dennis Yu — December 20, 2016 Follow @dennisyu— December 20, 2016 My buddy Markus Frind famously claimed that he worked 10 hours per week building his website.All by himself, he was the CEO, CMO, lone support rep, server admin, PR agent, and everything else. Two years ago, he sold it for $ 575 million in … Continue reading Don’t Work More Than 4 Hours Per Day
Jessica Collins — December 15, 2016 — December 15, 2016 Chief Human Resources Officers believe high-potential employees are 91 percent more valuable to their organizations than average employees, so it is no surprise their main concern is retaining them. “High-potential employee” (HIPO) generally refers to one who leadership expects to progress to a much higher … Continue reading Is Trust More Important Than Individual Potential?
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
